036: Defending Your Design: Fight Opinion with Experimentation | Tom Niemeyer (Part 2)
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Description
If you’re a designer, eventually your designs will be evaluated by neophytes. Whether you’re part of an in-house team or work for an agency, your best work is going to be scrutinized by company executives who never spent a day studying design or doing any UX research.
Do you stand alone defending your designs or give them what they want?
Tom Niemeyer is a Design Scientist at Conversion Sciences with over 18 years of digital design experience, and he has a unique perspective on the value of data to the designer.
On today’s show, Tom and Brian continue their discussion of data and the design process. Listen in as they examine how you can effectively defend your designs with data.
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