“The best way to really learn something is to teach it to someone else."  In this episode of Intended Consequences, we’re talking to BJ Fogg, PhD, author and founder of the Behavior Design Lab at Stanford University. His new book, "Tiny Habits," has turned business management lessons into a program for individual behavioral change. Anyone involved in marketing is involved in what BJ calls "behavioral design.” How can science change your behaviors and your marketing effectiveness? Habits make time for themselves. Listen in.  Resources and links discussed: Connect with BJ: bjfogg.com  Learn more about Tiny Habits: tinyhabits.com/book Follow Brian on Twitter: https://twitter.com/bmassey  Learn more about Conversion Sciences: https://conversionsciences.com/