: #contentstrategy #leadgeneration #digitalmarketing We live in the era of an always multitasking, ever-moving consumer who is hard to impress. These days most brands are forced to up their content creation game and start producing in-depth and interactive content, investing into video creation and designing original graphics. However it is not enough. While content quality is fundamental, your #contentstrategy will fail to have any impact on your company’s bottom line unless it is...

#startpage #qwant #Duckduckgo Google alternatives are everywhere, but are they any good? Hi, i’m cally, from the international institute of digital marketing. Here is a review on 3 alternative search engines to google. 1. #startpage #startpage exclusively uses results from google, so it’s effectively google without the tracking. #startpage doesn’t record your ip address, and it doesn’t serve tracking cookies. One great #startpage feature is dubbed “anonymous view.” This protects you...

#seo #metadescription #metaviewport #metatitle Meta tags are snippets of code that tell search engines important information about your web page, such as how they should display it in search results. They also tell web browsers how to display it to visitors. Hi, i’m cally, from the international institute of digital marketing. Let's look at the 4 most important meta tags for #seo. Meta title This is the page title that google and most other search engines show in search results. Titles...

#analytics #tracking #google There’s a high risk of making bad decisions if you’re blindly relying on the data that you see in #google #analytics. Hi, i’m cally, from the international institute of digital marketing. Here are 4 tips to help you minimize data skewing factors. 1. Missing or duplicate #google #analytics code This sounds trivial, but it’s a common problem—especially on sites that use more than one cms. The good news is that #google #analytics has missing code notifications...

#seo #content #traffic #content hubs are useful for more than just neatly organizing #content. They also have #seo benefits. Connecting your hub page and subpages using relevant internal links builds semantic relationships between #content. That may help to boost what we like to call “topical authority,”meaning google sees your site as authoritative when it comes to a particular topic. Hi, i’m cally, from the international institute of digital marketing. Here’s how to create a #content...

seo #content #rankings #seo copywriting is the process of creating online #content that ranks high in google, drives qualified traffic, engages readers, and ultimately convinces them to take action. After all, #content that gets tons of traffic from google but never contributes to your business objectives is useless. The same goes for #content that converts like crazy but never gets any traffic. Hi’ i’m cally, from the international institute of digital marketing. Here are some tips to...

#google #ranking #backlinks Most lists of #google #ranking factors are too long. They focus on listing every factor under the sun instead of those that actually matter. Even worse, because nobody knows them all, most contain a lot of myths. Hi, I’m Cally, from the International Institute of Digital Marketing. Here are 4 #google #ranking factors that most deserve your attention. #backlinks #backlinks are arguably the most important #ranking factor. How do we know? #backlinks form the...

#Socialmediamarketing #marketing #Digitalmarketing With so many brands investing more and more in their social media presence, it is becoming harder and harder to stand out. You need to be always experimenting with new tricks and formats, and you need to always surprise your current followers to acquire new ones. Hi, i’m cally, from the international institute of #digitalmarketing. Here are some of the most creative tools and tricks you can use to make your social media content stand...

#Sociallistening #Listening #Socialmedia #sociallistening has risen to so much fame because it’s an absolute necessity in 2022 and beyond. Marketers have been using their social channels to survey their audience for years, asking them what content they want to see or what products they need. #sociallistening is taking that surveyship to the next level. Hi, i’m cally from the international institute of digital marketing. Let’s talk about #sociallistening. What is...

#instagram #analytics #marketing #social media #instagram is known mostly for engagement. But how do you track it? Let’s cover some #instagram analytic tools you need to be using. Hi. I’m cally, from the international institute of digital #marketing. Here are some of the best #instagram #analytics tools. 1. Iconosquare Iconosquare helps you understand how your posting frequency relates to or drives either new followers or lost ones daily Iconosquare also gives you a buffer-like tool to...

#Affiliatemarketing #Advancedaffiliatemarketing #Marketing Advanced #affiliatemarketing could be defined as using sophisticated strategies to earn more from your #affiliatemarketing. It could mean finding the best niche to promote, choosing products your audience will like, and finding effective ways to promote them, among other things. Hi. I’m cally, from the international institute of digital marketing. Here are 4 ways to incorporate advanced #affiliatemarketing into your business and...

#Links #Infographics #Graphs THEY SAY A PICTURE IS WORTH A THOUSAND WORDS, BUT WHEN IT COMES TO LINK BUILDING, A PICTURE CAN QUITE LITERALLY BE WORTH A THOUSAND #LINKS. HI, I’M CALLY, FROM THE INTERNATIONAL INSTITUTE OF DIGITAL MARKETING. HERE IS A BEGINNER’S GUIDE TO LINK BUILDING WITH IMAGES 1. CLAIM #LINKS FROM IMPROPER ATTRIBUTIONS IF YOU’VE ALREADY CREATED SOME IMAGE TYPES, THEN PEOPLE MIGHT HAVE ALREADY EMBEDDED THEM. THESE #LINKS MOST LIKELY POINT TO THE ACTUAL IMAGE FILE ITSELF,...

#searchenginemarketing #seo #strategy Without trying too hard, larger enterprises can rank for many keywords because they’re credible in the eyes of search engines (the number of pages and backlinks help). Hi, i’m cally, from THE INTERNATIONAL INSTITUTE OF DIGITAL MARKETING. HERE ARE THREE STEPS TO MAKE #SEO UPDATES. 1. FIND YOUR #SEO SWEET SPOT BASED ON DATA; SET REALISTIC EXPECTATIONS You can target any keyword or phrase, but you face two primary challenges. The word may be too...

#digitalmarketing #Business #AffiliateMarketing #AffiliateMarketing can be thought of as outsourced #Marketing, in which you’re hiring affiliates who are paid to bring you customers. if they drive visitors to your website, you don’t have to pay them. you only pay them if they convert visitors into customers. while you are trying to generate traffic as a marketer, the main goal is to increase the number of customers. if you generate a million visitors a month, but the visitors don’t equate...

: #Hashtag #Youtube #Socialmedia #Hashtags for #Youtube have evolved over the past several years. It’s now easier for content creators to classify their videos and make them more discoverable, and it’s simpler for viewers to find the content they want. Hi, i’m cally, from the international institute of digital marketing. Here’s what you need to know about #Hashtags for #Youtube. #Youtube imposes rules for #Hashtags #Youtube makes it very clear that #Hashtags “… are not promises or...

#content #advertising #marketing Great #content is a tremendous asset to any business. Using paid #content to promote your #content #marketing across search, display, and social media networks will allow you to capture a significant volume of otherwise unreached prospects and help them turn into customers. Hi, I’m Cally, from the International Institute of Digital #marketing. Here are five tips to make sure your paid #content promotion strategy is built for success. 1. Select the right...

#Contentmarketing #Content #contentmarketing is about attracting an audience to an experience (or “destination”) that you own, build, and optimise to achieve your marketing objectives. Content is everywhere. There’s product content, sales #content, customer service #content, event #content, employee-generated #content, marketing and campaign #content. Even advertising is content. Hi, i’m cally, from theinternational institute of digital marketing. Here’s how to go about . 1. Determine...

#seo #Contentwriting #seotips #seo writing is the process of researching, outlining, creating, and optimizing content to rank for a target keyword in google and other search engines. Hi, i’m cally, from the international institute of digital marketing. Here’s a 3‑step approachto writing for #seo 1. Find a business-relevant keyword with traffic potential Begin by identifying a topic that’s relevant to the business you’re writing for. Think of what people might type into google to find your...

#business #rankings #visibility Google My #business is a free tool that allows #business owners to create, manage and optimizetheir Google #business Profile. It exists to help #businesses attract new customers from search and maps. Hi, I’m Cally, from the International Institute of Digital Marketing. Here’s how to optimize your #business Profile through Google My #business 1. Get more reviews Reviews are getting more important for local map-pack #rankings. And Google themselves state that...

#youtube #Content #Seo Hi, I’m Cally, From the International Institute of Digital Marketing. 1. Target topics that people are searching for Create videos about the topics that people are searching for and rank in #youtube search. How do you find these topics? Use our free #youtube Keyword tool. Just enter any topic, and it’ll show you up to 150 keywords and their estimated monthly search volumes. 2. Keep your channel’s theme tight Just because people are searching for something doesn’t...

#Metakeywords #Metatags ##Seo #Metakeywords are #Metatags that you can use to give search engines more information about a page’s content. They’re found in a webpage’s HTML source code, and are not visible to visitors. Hi, I’m Cally, from the International Institute of Digital Marketing. Here are some use cases for #Metakeywords 1. Create an internal tagging system Many CMS’ and website builders make it easy to add #Metakeywords to pages, as do many free WordPress #SEO plugins. This makes...

# Digitalmarketing #Contentmarketing ##seo The beauty of this industry is that you don’t need to be certified to work as a digital marketer. But you’ll need to acquire both#digitalmarketing skills and practical experience. Hi, i’m cally from the international institute of#digitalmarketing. Let’s look at how to grow your knowledge as a digital marketer. 1. Create your own website By building your own website, you’re creating a lab where you can test and learn different marketing strategies....

#twitter #linkbuilding #socialmedia #linkbuilding requires that you first build relationshipswith journalists, writers, and editors, your effectiveness hinges on you engaging with a person authentically. You aren’t tweeting them because you want something. You’re tweeting them because you relateto them and hope to forge a real connection. Hi, i'm cally, from the international institute of digital marketing. How do you interact with writers, editors, and journalists on #twitter? Step 1:...

#Keywords #Digitalmarketing #Blogging If your competitors have done keyword research and found topics that you missed, they’ve done the hard work for you. You can find new and valuable #Keywords just by running a competitive keyword analysis. Hi, i’m cally, from the international institute of #Digitalmarketing. Let’s look at how you should be doing your keyword competitor analysis. 1. Find competitors Even if you already have an idea who your business competitors are, it’s important to...

#Visualcontent #Socialmedia #Socialmedia Visuals are essential to creating content that will help your business stand out and draw in an audience. Not only does imagery help make text-centric content more readable, digestible, and memorable, but it can be used to craft compelling messages that speak volumes without using a single word. Hi, i’m cally from the international institute of digitial marketing. Here are 5 visual best practices 1. Align your visual story with your...