Summary In this conversation, Eleonora, a freelance designer, discusses her background and work in the Netherlands. She shares her involvement in the food industry through her partner's fermentation food business and her collaboration with a startup building a robotic kitchen. Eleonora expresses her interest in networking and events in the startup field and her desire for more in-person interactions. The conversation also explores the importance of positioning and communicating oneself effectively, particularly in the music industry. The chapter concludes with a discussion on focusing on passionate assignments and the possibility of meeting in Amsterdam. Takeaways Freelance designers can benefit from networking and attending events in the startup field to expand their connections and find new opportunities. Positioning and communicating oneself effectively is crucial for attracting the right clients and projects. In-person interactions and physical events can provide a more meaningful and effective networking experience compared to online interactions. Focusing on passionate assignments and targeting specific industries or niches can lead to more fulfilling and successful work. Chapters 00:00 Introduction and Background 00:18 Freelance Design Work 01:05 Involvement in the Food Industry 03:20 Networking and Events in the Startup Field 06:00 Approach to Networking and Finding Clients 08:52 Creating a Target Audience 12:18 Challenges of Online Networking 13:12 Importance of Physical Events 14:37 Positioning and Communicating About Yourself 16:26 Being a Multidisciplinary Designer 20:19 Updating Portfolio and Targeting Specific Projects 22:18 Dream Client and Industry Interest 24:06 Positioning in the Music Industry 26:17 Startup Scene in the Music Industry 28:07 Licensing and Distribution in the Music Industry 29:02 Focusing on Passionate Assignments 32:41 Meeting in Amsterdam and Final Thoughts