The last two months have been nothing short of terrifying for the Jewish community. How can we stay happy and resilient in times like these? Is it even possible or reasonable? Here to answer this question is none other than the happiness expert himself, Dr. Gad Saad! Dr. Saad is a marketing genius renowned for applying evolutionary psychology to consumer behavior. He is a professor at Concordia University, a behavioral scientist, and a bestselling author.  In our hopeful interview, we discuss his latest book, The Saad Truth about Happiness, and how to apply his theory of happiness in times of war. This interview was genuinely delightful in these uncertain times, so be sure to check it out! Key Takeaways:  Intro (00:00) Why do we need another book on happiness? (01:10) Proof that academia is the best job in the world (06:15) Judging a book by its cover: The Saad Truth About Happiness (15:34) Would you rather have a Nobel prize or money? (19:33) The relativity of happiness (24:36) How to stay resilient and happy in times of war (34:29) The problem with social media (46:34) Evolutionary dynamics of families and population control (55:16) Balancing short-term pleasure with long-term happiness (1:03:31) Outro (1:08:47) — Additional resources:  📢 Ownership of your health starts with AG1. Try AG1 and get a FREE 1-year supply of Vitamin D3K2 and 5 FREE AG1 Travel Packs with your first purchase 👉 https://drinkag1.com/impossible ➡️ Check out Gad Saad:  💻 Website: https://www.gadsaad.com/  ✖️ Twitter: https://twitter.com/GadSaad ➡️ Follow me on your favorite platforms: ✖️ Twitter: https://twitter.com/DrBrianKeating  🔔 YouTube: https://www.youtube.com/DrBrianKeating?sub_confirmation=1  📝 Join my mailing list: https://briankeating.com/mailing_list  ✍️ Check out my blog: https://briankeating.com/blog.php  🎙️ Follow my podcast: https://briankeating.com/podcast  — Into the Impossible with Brian Keating is a podcast dedicated to all those who want to explore the universe within and beyond the known. Make sure to follow so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices