Rich Roll, renowned ultra-endurance athlete and author, shares his transformative journey from a sedentary lifestyle to becoming an Ironman champion at the age of 44. In this insightful interview, he emphasizes the profound impact of a plant-based diet on physical and mental well-being. Rich delves into the misconception that adopting a plant-based lifestyle is a deprivation diet, encouraging individuals to focus on the exciting array of nutrient-dense foods. His story of achieving five Ironman triathlons on five Hawaiian Islands in a week showcases the incredible potential of embracing a plant-powered existence for optimal performance.