"When I saw the winter swimmers, it didn't really match what I read. So there was something missing there. And only when I started doing this myself, I understood aha, it's the connection between what is going on in your physiology and your brain." - Dr. Susanna Søberg Dr. Susanna Søberg, a pioneering researcher in cold therapy and metabolism, shares her groundbreaking insights on the transformative power of cold exposure. Dr. Søberg takes us on a fascinating journey through her research, revealing how cold therapy can activate brown fat, boost metabolism, and even contribute to weight loss. With a unique blend of scientific expertise and personal experience, she unveils the surprising connection between our physiology and psychology when subjected to extreme cold, offering a fresh perspective on how we can harness this natural phenomenon to improve our overall health and wellbeing. Dr. Søberg's work has profound implications for entrepreneurs and high-achievers looking to optimize their performance and health. She delves into the unexpected benefits of winter swimming and cold exposure, including increased gratitude, enhanced mood, and a higher pain threshold. Her personal journey from skeptical researcher to avid practitioner provides a compelling narrative that bridges the gap between scientific theory and real-world application. Don't miss this eye-opening episode that challenges conventional wisdom and offers practical strategies for leveraging the power of cold therapy to unlock your body's hidden potential, boost your resilience, and elevate your mental state.