Starting with ten ideas a week, he writes them down and runs them through a process he calls an ‘entrepreneurial strategic view’ the results will determine his level of investment.

Julian discuses developing his electronic notice board idea works.

Protecting an idea from theft.

One of the most widely used tools in business decision making is the SWOT analysis; strengths, weaknesses, opportunities and threats of a proposal.

The STEEP analysis is a way to systematically scan your external business environment to help make sense of our fast moving, complex world.

What techniques can you use to research your market and competitors to plan effective strategies?