Visit truecraftpodcast.com to listen to our new podcast. Contact: [email protected]

What can we learn from the indie game that's been consuming the internet? In this episode Josh breaks down lessons we can take from the popular game Among Us. Contact: [email protected]

In this episode Josh explains talks pass or fail content, or the stuff your project can't live without. tmillergroup.com Contact: [email protected]

Do you take your shoes off? In this episode Josh explains an analogy that can be helpful for navigating whether or not you should say something you think may be considered "offensive". From content marketing to everyday life, this tool can be used to help you understand your justifications. Contact: [email protected]

Today we're taking a look at the beverage design firm, Thirst. In this series, we take a look at the market position of brands and companies, speculate some of their strengths and weaknesses, and also try to find some things we can learn from their work. This weeks episode talks about the power of case studies, how you can utilize web design to reinforce your positioning, and two examples of strongly positioned firms. Contact: [email protected]

Sometimes the ideas just flow. Other times, we're sitting at our desk for hours, wondering if our poor sitting posture is ruining our spine. For those less-than-ideal attempts, what can we do? In this episode Josh breaks down 7 things to remember when you're sitting down to create content but the ideas just aren't flowing.

The second positioning analysis episode is focusing on Brooklinen. In this new series, we take a look at the market position of brands and companies, speculate some of their strengths and weaknesses, and also try to find some things we can learn from their work. Today we talk about the linen DTC company, Brooklinen. Contact: [email protected]

Starting a podcast is tough, but actually making it good is a whole different monster. Between episode planning, release, promotion, time, editing, and guests, there's plenty of room for error as well as improvement. In this episode Josh breaks down the top 5 mistakes ITR has made so far, and some suggestions for those looking to improve their own podcast.

The second positioning analysis episode is focusing on Tide. In this new series, we take a look at the market position of brands and companies, speculate some of their strengths and weaknesses, and also try to find some things we can learn from their work. Today we talk about the business account company, Tide (UK). We discuss their ease-of-use, pricing structure, position statement, and more. Contact: [email protected] Links: sbstandard.com tide.co

Sometimes we get so caught up in the journey that we forget the destination. In this episode Josh talks about the game Assassin's Creed, synchronization, and how it relates to the business world. Also some practical tips on how you can "synchronize". Contact: [email protected]

The first positioning analysis episode is focusing on a relatively new company, Magic Spoon. In this new series, we take a look at the market position of brands and companies, speculate some of their strengths and weaknesses, and also try to find some things we can learn from their work. Today we talk about the DTC cereal company, Magic Spoon. We discuss their 90's-inspired creative direction, their pricing, value, how we view them in relation to other cereal brands, and much...

“There is nothing in this world that does not have a decisive moment” In this episode, Josh explores the relationship between the decisive moment and being in a state of flow, how to capitalize on these moments, and how to put yourself in the best position for decision making. Contact: [email protected] Resources: https://www.youtube.com/watch?v=14ih3WgeOLs https://www.amazon.com/Flow-Psychology-Experience-Perennial-Classics-ebook/dp/B000W94FE6

Which one are you? In this episode Josh and Tom discuss this EOS staple, what it means to be a visionary, integrator, or both, and how you can fill these roles in your business. Contact: [email protected] Links: https://www.markcwinters.com/rocket-fuel-now/

Who's the most and who's least creative person in the world? Josh explores this question in this episode, along with criteria for creativity and what creativity actually means. Contact: [email protected]

Getting better at what you do shouldn’t mean you make less money. In this episode Josh and Tom discuss value-based pricing, when to make the jump, how this works in consultancy, and the role remote working can play moving forward. Contact: [email protected] Links: https://winwithoutpitching.acemlnb.com/lt.php?s=1822dcd023c320563db608f6f3a0e1d0&i=113A724A1A552 https://hbr.org/2016/08/a-quick-guide-to-value-based-pricing

In this episode Josh discusses the process of improving a podcast and some helpful tips on perspective. Contact: [email protected] Resources: https://www.amazon.com/Big-Podcast-Audience-Listener-Everybody-ebook/dp/B07MPVSN79

In this episode Josh and Tom discuss avoiding and dealing with burnout, and some tips for approaching time management. Contact: [email protected] Mentioned: https://anchoradvisors.com/how-to-avoid-burnout-as-a-business-owner/ https://www.davidcbaker.com/wp-content/uploads/2017/10/burnout.pdf https://pmc-dropshare.s3-us-west-1.amazonaws.com/CH10-02.png

In this episode Josh discusses some tips for starting your own podcast, along with steps and a schedule to help you commit. Contact: [email protected]

In this episode Josh and Tom discuss creating success and value through resourcefulness and optimizing unique abilities. Contact: [email protected] Mentioned: Getting Everything You Can Out of All You've Got by Jay Abraham Elon Musk interview - https://www.youtube.com/watch?v=L-s_3b5fRd8 Steve Lacy's Demo by Steve Lacy

In this episode Josh and Tom discuss editing, lean thinking, and ways to refine your business, life, and operations. Contact: [email protected] Mentioned: 2 Second Lean by Paul Akers Video by Paul - https://www.youtube.com/watch?v=3F0R9iOH2_c

In this episode Josh and Tom discuss client acquisition, brand marketing, and creating value for your customers. Contact: [email protected] Mentioned: philipmorganconsulting.com/ tmillergroup.com/book

In this episode Josh and Tom discuss the concepts of positioning and specialization within marketing and business. Contact: [email protected] Books by Philip Morgan: philipmorganconsulting.com/books Tom's Book: tmillergroup.com/book

In this episode Josh and Tom discuss the concept of anti-fragility, decentralized command, and some ways you can incorporate these into your business.

In this episode Josh and Tom discuss storytelling in content marketing and some tips on telling your own story.

In this episode Josh and Tom discuss imposter syndrome in content marketing, and some examples of how to ease the feeling of being an imposter.