With Kim Jong Andersen COO and Partner in Wibroe, Duckert & Partners 🎧 Discover the secrets of assertive commercial communication with our esteemed guest, Kim-Jong Andersen, a maestro in turning simple messages into impactful campaigns. In this episode, we delve deep into the essence of commercial communication and how digital transformation supercharges it. 1) "What is Strong Commercial Communication?" - Explore real-world examples that clarify fundamental mechanisms behind effective commercial messages, from speciality beers to transportation. 2)"Commercial Communication & Digital Transformation" - What happens when traditional advertising tools are used to spearhead digital transformation? - Listen in when Kim shares of his vast experiences about the shifts from traditional branding to innovative digital approaches in well-known brands. ☝🏻 I’d love your feedback for "IT-Changes" (1 min. / 4 questions): https://lnkd.in/d3yMQxNP