Every community, be it your local football team or the people of your country as a whole, has its own traditions, customs and the way it does certain things. This week, we’ll take a closer look at one of the most diverse and unique communities in the world - India.  We're speaking with Ishaan Arya, the Head of Business Development and co-founder of The Esports Club. Listen now if you’d like to know more about what the gaming ecosystem looks like in India, what the major challenges its people...

The war in Ukraine has affected us all in more ways than we could’ve imagined. This week we’ll discuss just that with Daniel Kloud, the CEO of Entropiq, one of the most important rising stars of European esports teams. How has the war affected the esports and gaming industries? How are teams who employ players of Russian origin reacting to the sanctions? What are the biggest challenges they are facing? Here’s all you could want to know about the situation and more. It’s really not that...

We are starting off the second season of It's Simple You Know?  with a discussion with Sam Cooke, the CEO of Esports Insider, one of the most influential esports-related media outlets in the world. How to scale your business up in unexpected ways? Why are Singapore and Iceland so important to the esports landscape? Should you go to a UK university? Can you always plan for what the future has in store for you? Let's find out!

Brazil is an absolute powerhouse within the worldwide gaming industry, as one of the largest markets and with tremendous potential. However, what exactly is behind these statements? What is the reality of esports and gaming in Brazil?  Leo De Biase, arguably one of the best known names in the Brazilian esports scene, is here to break it down for us. His 23 years of experience speaks for itself - from owning a chain of super successful internet LAN cafes (remember those?) to being the CEO of...

Being an Innovation Broker is all about personality and knowing how to build rapport with scholars, scientists and the business world. The idea is to find what the market is lacking, be flexible in terms of building communication and understanding the business.  These are the most important features of an Innovation Broker according to our guest today, Piotr Ciszek, who has been in this exact role for over 3 years. Based at SWPS, a leading private university in Poland, he helps scientists...

Investing in esports doesn’t necessarily mean high returns. How much you'll earn or whether you’ll make anything at all depends on several factors. So what are they? Why are esport marketing campaigns still witchcraft for many? Why is it so hard to get information from esports organisations? What are the challenges faced by non-endemic brands willing to invest in a new, unknown environment?  You’ll hear all about this and more from Philip Macartney, Business Director at Elo Hell Esports and...

What’s the truth with esport? Is it just a bubble, or is it a stable business in which everyone can expect to earn a reasonable profit? Where's the money in esports? Who earns the most? How can the community around the competition be monetised? We are not afraid to ask the difficult questions and we like to host guests in our podcast studio who answer them directly. Meet Adam Fitch, an esports journalist and his perspective on this multi-million dollar business.

Esport is no longer something niche, it's made its way completely to the mainstream. It’s not just entertainment but a powerful business, driven by the talent of young players, streamers, enthusiasts of electronic sports who are in need of their own space. What does the perfect hangout that every gamer dreams of look like? It requires appropriate infrastructure - a modern arena, a cinema, training rooms, event rooms, high end machines and people.  But most of all - a man with a vision. Dorian...

In the startup ecosystem, sometimes there’s an impulse to party with the investor’s money. But does this backfire and when? What should you look out for when someone wants to throw money at your startup and what should you avoid? When and why should you reach out for funding and what amount of money should you aim for? Why is taking a million a "very conservative approach"? Finally - some notes on how to make a pitch deck and what red or green flags you should pay attention to when signing an...

Matthew Kiichi Heafy is a man of many talents. He’s a streamer, musician, vocalist, and a leader of heavy metal band Trivium. He devoted his life to music 20 years ago and has toured the world, played a ton of gigs and has some of the most dedicated fans in the world.  Four years ago, he joined Twitch and became a full time streamer, capturing his everyday life and taking the camera everywhere, including on tour, on his yoga classes, and brasilian jiu jitsu sessions. Tune in to listen about...

Brent Liang is an incredibly inspiring 23-year-old entrepreneur, who already has a couple of startups in his portfolio, has seen half the world and ticked an item off his bucket list - to shake the hand of a president which happened to be Bill Clinton, the former POTUS. Currently, he is the co-founder and an executive producer of The Quest with Justin Kan, where creates content with Justin Kan, a co-founder of Twitch and their incredible team. In the podcast, they meet with various...

Chris Derrick and Sean Callanan are co-founders of Play Media, a digital media agency based in Melbourne, Australia that’s focused on helping brands get involved in video games. Both of them have a professional background in sports - Chris working for...

Michael Sackler began his career as a film producer. He quickly founded Rooks Nest - an award winning production company, supporting visionary filmmakers in bringing distinctive stories to an international audience. After a few years he took a turn and...

Kelly Ong is a Chief Strategy Officer at Alliance. Her responsibilities lie in supervising performance, business operations and hype divisions for Alliance. It won’t be an exaggeration to say that she might be the most passionate person about esport...

Chase Baker is a former professional American football player. He represented Boise State for five years, followed by a career in the NFL playing for the Minnesota Vikings. Even though he’s left the game a player, he never abandoned his passion. He’s...

Sarah Cotenoff knows all the tricks of the podcast advertising world. Her years of experience in the industry are complimented by her MA in Media studies. In 2015 she plunged into the world of podcasts, and the experience she gained led her to co-found...

Wiktoria Wójcik is an extremely talented and hard working individual. She might be young but she came a long way to be where she is today. From being a streamer herself, through hosting esport events, and working in an esport organization, she became a...

Saying that Graham is a pioneer of esports is not an exaggeration. He was there from the early 2000s, as a computer games enthusiast playing with his friends on LANs till sunrise! A passion that evolved into a professional career and a person...

Jérôme Coupez is the founder and CEO of Prodigy Agency - a leading esports representation, management and marketing agency. Zywoo, Scream, Mixwell - biggest names of the esport world are represented by Prodigy Agency. Jérôme is the man behind all of...

Ramiro Teodósio is a truly inspiring individual. He was a professional League of Legends player while still in the Law School, then he decided to popularize esports in Portugal and founded For The Win Esports - a leading organisation in Portugal. On a...

Fernando Rojo is a Communications Manager at the Good Game Group. He is only 23 working for a top spanish esport organisation - Giants Gaming. There are no secrets for him in the social media world and he shares his knowledge with his students at a...

Powered by inSTREAMLY and hosted by Katarzyna Dąbrowska, "It's simple, you know?" is a podcast that navigates through the world of game streamers as a medium for brands to communicate and interact with Generation Z. inSTREAMLY is the leading platform...

Łukasz Żołynia is a Partnerships Manager at G2 Esports, which for the uninitiated is a leading esports organisation. In this episode, you’ll hear how he turned his passion for gaming into a successful career. Spoiler alert: he proves that sitting in...

Misha Sher is a Vice-President of Sports & Entertainment at MediaCom. In the episode you’ll hear about working with leading brands, athletes and companies in the branded marketing industry as well as obstacles that came with the global pandemic and...