Email marketing is a powerful tool for jewellers, but only if you’re getting people to actually read what you send them. In this episode, Anna Cambell is taking over the podcast to share her top tips for creating emails that people will want to read. She also explains how to avoid getting your emails flagged as spam, and she discusses some of the reasons why email marketing is still important in 2022. Anna is the part-time community manager for Jewellers Academy, and she’s also a coach for creative business owners.    Episode Description: In this episode, Anna Campbell is taking over the podcast to talk about email (0:50) Why is email marketing still important, and how do you use it well? (2:39) 1. Have one person in mind, and write to them (5:24) 2. Think about what you would want to read (7:24) 3. Stick to a consistent schedule (10:22) 4. Encourage people to engage and reply (12:05) 5. Don’t call it a newsletter or mailing list (13:40) 6. How to get around a spam filter (14:59) 7. Remember to sell (19:16)   Resources Watch this episode on YouTube Create a Winning Welcome Email Sequence with Jessica Rose Follow Anna Campbell on Instagram   Find Jewellers Academy on Instagram and Facebook