It’s much easier to run a business when you understand yourself and your motivations. In this episode, Anna C Campbell joins me to talk all things personality, focussing on the Four Tendencies theory from Gretchen Rubin. Anna explains the different tendencies - Upholder, Questioner, Rebel and Obliger and covers practical tips you can use to motivate yourself and play to your strengths in your jewellery business based on your personality type. You won’t want to miss this one!    Episode Description: Today we’re talking about how your personality impacts your business (1:19) Why is personality so interesting to you? (3:27) What is the four tendencies theory? (9:12) The Upholder (11:34) The Questioner (14:06) The Rebel (15:22) The Obliger (16:55) How can upholders play to their strengths and find balance? (21:40) What should questioners pay attention to when running a business? (27:19) How can rebels best motivate themselves in their businesses? (38:52) What are some strategies obligers can use to stay motivated? (46:30) We’re all unique, so the key is finding what works for you (55:12)   About Gretchen Rubin: The four tendency theory was created by Gretchen Rubin. Take her four tendencies quiz for free to find out your tendency https://gretchenrubin.com/quiz/the-four-tendencies-quiz/ To learn more about this theory do check out her excellent books, particularly Better than Before and the Four Tendencies https://gretchenrubin.com/books/ About Anna C Campbell: Anna is a Mindset and Business Coach working with women solopreneurs who are brilliant employees but stall out when working for themselves. www.annaccampbell.com @annaccampbell on Instagram   Resources: Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group  Order your copy of “Start and Grow a Profitable Jewellery Business” Take the personality quiz   Find Jewellers Academy on Instagram and Facebook