Fiona Humberstone joins us today, she is also know as the brand stylist. She is the authority on branding - she has books, online courses and a lot of resources for us. Join us for this conversation!    EPISODE RECAP   Tell us about your story - how did you become the brand stylist? (1:50) When you’re in business, it can feel like a waste of time to think about your brand can’t it? (6:30) Tell us about “editing to amplify” (7:44) If I have two different styles of jewellery, should I keep them under one brand or have separate brands? (13:25) Photography is such a key part of our brands as jewellers. What’re your thoughts on managing photography? (17:00) What are the most important things to spend money on for our brands? (21:26) For people who are further along in their business, do you have any tips for keeping our branding focus? (25:09) What is your motto on life? (27:50) How do you fit in family, work and home life? (29:25)   RESOURCES The Brand Stylist Website     Find Jewellers Academy on Instagram and Facebook!