In this episode we dive into the sometimes controversial topic of how Jobs-to-be-Done and Personas complement or contradict each other with Claire Menke, the Senior Manager of UX Research at Udemy. Claire has deep experience with both frameworks, and after conducting a JTBD project and identifying the Jobs that users were hiring one of Udemy's products to do, she worked hard to reconcile the newly uncovered Jobs-to-be-Done with the Personas that had been created and refined at Udemy over the...

This week Matt Hodges, Intercom's head of marketing, joins us to talk about integrating Intercom's marketing efforts around Jobs-to-be-Done. Matt talks us through his experience of uncovering the jobs that Intercom is hired to do, and applying the learning to things like SEO, landing page design, and website architecture. He takes us into the details of putting together landing pages and product tours that were highly focused on the job (as opposed to a vertical, persona, or customer...

When do people realize value from your product? It's not always when they hand over their money to you, but when they really make the progress that they intended to make. This week Chris Lee from Tealeaf Academy joins us to explain how understanding the characteristics of the purchase and commitment process from his customers' perspective helped him build a highly effective sales process (for his customers and his business). Show Notes Visit Tealeaf Academy Follow Chris Lee on...

On this episode of Jobs-to-be-Done radio Ervin brings up a question regarding the difference between price and value. It may seem simple on the surface but we’ll discuss how companies often leave money on the table by not understanding how a consumer’s job impacts the amount they are willing to pay for a solution. We’ll talk through various examples like Alexander Bell’s original take on the telephone, book reading lights and mobile bandwidth usage. We also reference some work done by others...

On this episode of Jobs-to-be-Done Radio we're joined by entrepreneur, author, and entrepreneurship expert Ash Mauyra. Along with creating the Lean Canvas, an incredibly usable tool for startups who are trying to apply the lean startup methods, Ash has integrated many of the Jobs-to-be-Done techniques into his writing and workshops. It's always exciting for us to talk to someone so committed to applying and evolving the Jobs-to-be-Done framework, so be sure to tune in! Software as a Series...

It's been clear to many of us in the #JTBD world that having a better understanding of the emotion that a consumer experiences related to a purchase will not only help us develop better products, but will also help us message better, market better, and design advertisements better. This week Matthew Gunson, Senior Strategist at Lane-Terralever, joins us on Jobs-to-be-Done Radio to talk about his experience applying Jobs-to-be-Done in an ad agency."I sat down and started designing something,...

"Imagine if a chef is in a restaurant. He comes up with a new French onion soup, and wants to see if it's tasty.  In the internet world he would wait four weeks and then email everyone who has ever been at his restaurant with a Survey Monkey link, and say, 'Hey guys. Did you or did you not have the French onion soup? If you did, can you remember if it was nice?'" This week Des Traynor, co-founder at Intercom joins us on Jobs-to-be-Done Radio to talk about how Intercom is changing the way we...

How do you go about designing product features around Jobs-to-be-Done? This week on Jobs-to-be-Done Radio we're joined by Alan Klement who talks about how he came up with his version of the job story, and shares some great examples of how he has used it with design and engineering teams to design around jobs-to-be-done. Alan contributed greatly to the JTBD community with his post about why in product development, too many assumptions are dangerous, (a must-read!). Show Notes &...

This week we continue to explore how Jobs-to-be-Done and the Lean Startup movement are intertwined. We're joined by Martin Siniawski, the co-founder of Streema as well as one of our beloved jobs-to-be-done experts, Amrita Chandra from Shape and Sound. Martin talks about the struggles he is encountering as he works to improve the web and mobile experiences for Streema users.  "It's a big problem." He dives into his efforts to prioritize features by looking through the lens of...

During this episode Dave and Brenna talk about how Jobs-to-be-Done is being used at MeetUp alongside their well-established usability testing practice.  They even share some of the Jobs-to-be-Done that people hire Meetup to do and the subtle anxieties that go along with joining a Meetup group and attending a Meetup! Tune in to hear the backstory about how they first discovered the Milkshake video from Clay, and then went on to overcome the anxieties related to talking face-to-face with...

Jobs-to-be-Done Radio is back this week with another sample interview for you to listen to and learn from.  Tune in to hear us unpack how Becky from Red-Gate software came to decide that it was time to ditch her feature-phone and buy a smartphone. This interview was conducted at the Switch Workshop that was held in Cambridge, UK in July of 2013, but it was such a good story that we  couldn't keep it to ourselves (thanks, Becky, for agreeing to let us share it!). Show Us Your Timelines! We...

Our Forces Friday series concludes this week with an in-depth discussion of the Habit of the Present: Why would a consumer have to break a habit in order to buy a Roomba vacuum cleaner? Chris, Bob, and Ervin discuss the force using the iPhone and Android and the Roomba as examples. Also tune in to hear the details of a new practice interview project that we're kicking off which focuses on iPhone and Android switching! Show Notes & Links Here is a list of items referenced in this...

Amrita Chandra from the startup marketing company RocketScope joins us this week on Jobs-to-be-Done Radio. Tune in to hear Amrita talk about applying JTBD research to the development and marketing of a Spotify-like product.  She also shares some super-helpful tips that she's picked up since learning how to conduct jobs-to-be-done interviews (like why you don't want to schedule 8 interviews in one day!). If you're a fan of Jobs-to-be-Done Radio, be sure to vote for our panel at SxSW! The...

In this episode Chris and Ervin visit the Children's Medical Center in Dallas to meet with two special guests who are leading the application of Jobs-to-be-Done in the healthcare industry:  John Dzivak and Anthony Pearson (both with Children's Medical Center). Listen in to hear about the challenges that come with applying JTBD in the healthcare field, as well as some incredible stories, including how Google Glass is being tested for use in the operating room!

We're back this week with another installment of our Forces Fridays series! In this episode we take a deep-dive into the Pull of the New Solution and Anxiety aspects of the Forces of Progress Diagram to further explain what causes us as consumers to buy something that we haven't used or bought before. We use the iPad mini as an example to discuss how companies can think about reducing the anxiety that consumers may be faced with when making a purchase. In the next and finally installment...

In this episode Chris and Bob spend some time with Erika Dufour and Jason Fried discussing how to apply Jobs-to-be-Done insights to Erika's Snip Snap Go business model. We're always excited to get a chance to reconnect with those who have learned Jobs-to-be-Done, and in this episode you'll hear Erika share her experience of attending a Switch Workshop at 37signals and applying what she learned to the professional photography business. Show Notes & Links Here is a list of items...

Ryan Singer from 37signals joins Bob and Chris for this episode of Jobs-to-be-Done Radio! Ryan shares some great stories about how he came to discover Jobs-to-be-Done, and a metaphor that he created to help explain the timeline to people who are new to JTBD. He also shares stories about some of the jobs that Campfire gets hire to do by 37signals team members (small hires), which kicks off a great conversation about how situational context influences the communication mediums that we select...

This episode of Jobs-to-be-Done radio kicks off with the introduction of an exciting new project that everyone can be involved in:  Uncovering the Wine Jobs-to-be-Done. We also talk about a project that we're doing for AlesyaBags.com to understand the job-dimensions that surround the purchase of high-end women's' laptop bag. Finally we introduce Forces Friday, a new regular segment that we'll feature during the first Friday of the next four months.  During each segment, we'll break down one...

In this episode of Jobs-to-be-Done radio we dive into many of the questions that people have after hearing a jobs-to-be-done interview for the first time, as well as questions submitted to us on the JTBD Quora Page, the JTBD LinkedIn Group, and #JTBD on Twitter. If you haven't listened to The Mattress Interview, we strongly suggest that you do so before you listen to this episode! If you have questions that you still want answered, ask them in the comment section below. Show Notes &...

By far the most popular request that we've heard about Jobs-to-be-Done Radio is that we get more tactical and share some of our consumer interview techniques.  This week we're going to try to answer that request by sharing a live interview that was conducted at the Switch Workshop in November at 37signals. In this episode Bob Moesta, Chris Spiek,(founders of the Rewired Group) and Jason Fried interview a Switch Workshop attendee about a mattress that he recently purchased. We’ve conducted...

*This post has been updated to an article format.  See the update here at: Jason Fried on using JTBD at Basecamp   This week Jason Fried, the founder of 37signals and author of Rework, joins us on Jobs-to-be-Done Radio to discuss how he came to discover the JTBD framework and apply it to Basecamp and how he does things at 37signals. Jason was first introduced to the Jobs-to-be-Done concept by another 37signals team member, Ryan Singer.  As the story goes, Ryan saw Clay Christensen...