In this episode, our hosts continue their discussion with Susan Davis on the topic of influential selling. They introduce the concept of countering objections as a crucial aspect of the selling process. Susan emphasizes the importance of viewing objections as buying signals and provides strategies to handle objections effectively. The hosts also touch on common objections, such as price and status quo, and explain how to address them. Throughout the episode, they highlight the significance of relationship-building, adding value, and building trust with customers in the sales process. References: MaxwellLeadership.com/PrivateWorkshop Download the FREE Learner Guide for this episode at MaxwellLeadership.com/Podcast Become a Maxwell Leadership Certified Team Member at MaxwellLeadership.com/JoinTheTeam