Effective verbal or spoken communication is dependant on a number of factors and cannot be fully isolated from other important interpersonal skills such as rh2kj32f ...Continue Reading  

Non-Verbal communication is perceived by our brain as a more credible source of information than the verbal one. We say fine but we are not really fine and...Continue Reading

But there are many other types of communications methods we use today, which if we understand properly can help you become an impactful communicator....Continue Reading

Functional theory takes a stand to understand different attitudes individuals have towards other people, objects or issues pertaining to different circumstances...Continue Reading

When humans are met with contracting information to their personal beliefs or values, they tend to take actions to reduce the dissonance and also possibly...Continue Reading

This theory is based on learning a new process or behaviour via the process of association. Two stimuli or events are linked together to produce a new learned response in a person or animal. Classical conditioning takes place in...Continue Reading

How people explain things, that’s attribution theory.  It’s a theory that explain why and how people perceive events the way they do. How the perceiver gathers information together to form a.... Continue Reading

Needing to know the person you are planning on pursuing is the key to any theory of persuasion. Get to know their motivations, values, personality, goals and also their challenges. The better you know your target...continue reading

The positive effect of scarcity is that it helps us prioritize things or tasks that are more important than the distractions surrounding us. It also helps to...Continue Reading

This simple act of seeking help and being rescued is so deeply embedded in our subconscious mind, that every time when we get stuck we subconsciously seek...Continue Reading

As humans, we possess a natural human need to form relationships and belong to a group. Therefore, there exists a strong motivation for us....(continue reading)

Social Proof is a psychological phenomenon that is also called informational social influence where people replicate the actions of others in attempt to be perceived as...continue reading

Consistency is what psychologists call a “decision heuristic” or a shortcut for us to make decisions. Life is complicated enough already. Consistency is a practical survival skill in this complex world by giving us....continue reading

Reciprocity - This simple gesture of giving back will increase the levels of oxytocin a brain chemical that is also responsible for love, compassion and care for others. Please listen to episode no.14 for details on oxytocin and how it can...continue reading

Persuasion is an art, because too much of it can make you look aggressive and too little makes you a pest. But when applied right Persuasion can get you what you want.   Persuasion’s first written accounts are found in ancient Greece, where all trials were held in assembly or in public setting, both Prosecution and Defence rested their case as it's done today but the more persuasive you are, the higher the chances of the decision being in your favour. Persuasion was so essential that...

Imagine that you’re an employee trying to transition to an entrepreneur life. You will need resources to jumpstart a great business idea. How do you get people to help? How do you convince clients or customers to go with you and not with their current vendor? If your target audience are global then how would you communicate to global audience without running into cross - cultural differences?  Another situation could be as a leader you need your employees or team to change the direction of a...

Human beings are social creatures. We need social interactions in order for us to be happy and to thrive. Also, this same notion of being social was responsible for  the growth of our civilization, it all happened by sharing ideas, developing them and critiquing them. Because of the social interactions we...continue reading Dunbar's Numbers - Relationship reboot

Many of us have experienced failure, we have failed many time and we have recovered from it. But for a lot of us the sense of failure is so profound that it takes over our mind and make it a permanent home, and because of this we start either overlooking our achievements or undermine them because we are always trying to protect ourselves from the experience of failure, so we are on a failure look out and missing out on the moments of celebration of our achievements. Fear of failure forms a...