Editors serve an audience. A magazine editor keeps his or her job only if the majority of readers renews their yearly subscription. A book editor whose acquisitions are not profitable will need to find a new job. In this episode, Melissa and Dave discuss eight specific insights into how an editor thinks. One is the hyper focus on serving readers. Other insights include their perspective on articles or book proposals that don't immediately arrest their attention. You'll come away with a better sense how to pitch your article or develop your book proposal.