As a writer, you understand the effort needed to transform raw ideas into polished words. Feedback from beta readers, book coaches, or developmental editors can show that a seemingly complete work requires significant revisions. In today's episode, Lisa Tener, an acclaimed book writing and publishing expert, shares her experiences and insights on navigating feedback to bring your manuscript to fruition.   Great Moments in the Episode 2:29 – 6:30    Introduction to Lisa’s new book, Breathe...

In this episode, Amy Davies, a LinkedIn powerhouse, author of A Spark in the Dark, and CEO of First 30, shares actionable tips for turning your LinkedIn activity into new opportunities. Discover the best times to post, what content resonates with audiences, and how to boost engagement. If you're looking to elevate your LinkedIn strategy, this is your must-listen guide to success.   Great Moments in the Episode 3:10 – 6:30    How to get into a speaking bureau and the benefits of a speaking...

Writing a memoir likely will dredge up some difficult memories. For some writers, the pain of these memories might slow down the process of writing, like it did for Cheryl Landes, author of The Best I Can Do. It took Cheryl nearly two decades to complete her memoir. In this episode, Cheryl offers advice for structuring a memoir after years of being stuck. She also shares strategies for relieving tension and writing complex characters that the reader will cheer for.   Great Moments in the...

If you want to write a book that influences the world, you need to start with a creative idea. Great ideas form the essence of great books. And yet idea development is one of the biggest struggles of writers. In this episode, Dave and Melissa talk about what an idea really is, how to sharpen your idea, and how to develop an idea, so that readers read your book from beginning to end.   Great Moments in the Episode 7:37 – 12:19    What an idea is and examples of how to narrow an idea. 12:20 –...

The book publishing journey doesn’t always start with writing the book. It often starts with a book proposal, especially if you want to pursue traditional publishing. But how do you get a book proposal in the hands of a publishing house? You might need a literary agent. Octavia Goredema, author of PREP, PUSH, PIVOT: Essential Career Strategies for Underrepresented Women talks about how she landed a literary agent and secured a book deal with Wiley. She also shares how to authentically grow...

The ever-evolving digital landscape can be daunting, leaving authors unsure of where to focus their efforts. Becky Robinson, founder and CEO of Weaving Influence, shares insights from her book Reach and discusses the four commitments to cultivating online followers. From practical tips to words of encouragement, this conversation is a must-listen for both seasoned and first-time authors seeking to expand their reach in the digital world.   Great Moments in the Episode 4:23 – 6:02    Why many...

One of the most memorable days for an author—especially a first-time author—is their book launch party. It’s a celebration of the hours, days, months—maybe even years—you’ve devoted to writing your book. A book launch event, however, is more than a party. It’s a strategic move where your word-of-mouth marketing begins.   So just as with your book, it's worth putting effort into its planning and execution. And it also means getting creative. In this episode, Virginia Frischkorn, the founder...

In the realm of nonfiction writing, facts and information reign supreme. They are critical to educating and persuading your audience. To do this, however, your writing must have emotional resonance. Storytelling is an elemental way to emotionally engage and connect with your reader. But nonfiction writers often feel insecure when it comes to creative storytelling. Expert storyteller and writing coach Jordan Rosenfeld explores how to write stories into your nonfiction writing to create a...

There’s a story behind every successful family business and enterprise. Some families will write a book. But some families might find a documentary is the best way to capture the family story. In this episode, Dave and Melissa will help you explore why a documentary might be a better vehicle than a book. They also offer 7 tips on how to create a compelling documentary that best tells your family’s story.   Great Moments in the Episode 5:15 – 8:35       The limits of a book for capturing your...

If you’re stuck in the book writing process, you’ll want to tune into this episode. Bestselling author, speaker, ghostwriter, and book coach Stacy Ennis offers practical systems for developing your voice, focusing your book idea, and how to land a coveted spot as a TEDx speaker.   Great Moments in the Episode 2:35 – 9:58   Strategies for packaging nonfiction principles as fiction. 12:00 – 13:43   A formula for writing a good article quickly. 13:45 – 15:39   Why you might be struggling with...

You have a great idea and you’ve written a terrific book, but that’s only the first step in the book writing journey. How do you sell the book and use it to extend your thought-leadership platform and your business? Ryan Frederick, author of “Right Place, Right Time: The Ultimate Guide to Choosing a Home for the Second Half of Life,” shares how he leveraged his book after its publication. He provides insights into the development of an online assessment, workshops, and courses. More...

When most writers think about the book journey, they’re focused on writing and then publishing. But what about book marketing? In this episode, Anne Janzer, a thought leader in the marketing industry, explores the ever-evolving book marketing landscape. Discover Anne's philosophy of “servant-authorship” and the power of building focused audiences. You’ll come away with practical strategies that make book marketing a joyful and successful endeavor.    Great Moments in the Episode 4:19 – 6:24...

In this episode, Dave and Melissa are back together to tackle a pressing question: What's the optimal format for your ideas? Is it really a book? Or are there alternatives that are a better fit for you? Our world is ripe with content formats for you to package your ideas, from videos, blog posts, podcasts to eBooks, and even paid subscription newsletters. There are so many options.  The key is choosing the right format. By the end, we hope you discover the best format for your ideas.   Great...

If you have done research and want to know how to turn that research into a book, this podcast episode is for you. Author of The Myth of the Silver Spoon, Kristen Keffeler, discusses her journey turning her research into a nonfiction book that was picked up by a traditional publisher. Kristin explains the importance of narrowing your audience, sharpening your thesis, and creating a structure that pulls the reader through from beginning to end. Kristin also shares the highs and lows of...

You want a traditional book deal? First you need a stand-out book proposal. But for many first-time authors, creating a book proposal is a mystery. What do you include? What don’t you include? What are agents really looking for? In this episode author and book proposal coach Lisa Tener provides insider knowledge of what it takes to create a proposal that catches the eye of a literary agent and a publisher.   Great Moments in the Episode 6:50 – 8:16      The number one thing publishers and...

In this podcast, Dave and Melissa interview Vikrant Shauruya, founder of Authors on a Mission, on how to market and sell your nonfiction book. Vikrant discusses what a “bestselling book” actually is, and why a successful book is built on a well-written book.   Great Moments in the Episode 05:15 – 07:57 Expectations for sales of first book. 8:04 – 09:41 Podcasting as a marketing strategy. 09:43 – 12:26 How to identify podcasts to pursue in order to maximize marketing. 12:27 – 14:19 How to...

Our interview with Josh Rutherford, author of The Fourpointe Chronicles, provides aspiring fantasy novelists valuable insights on how to create a believable fantasy world, how to develop characters over a series of books, and how to apply screenwriting techniques to novel writing. Josh also encourages new writers to get started, even when you don’t have it all figured out, and to find the right type of feedback during the writing journey. You won’t want to miss this episode.   Great Moments...

The best television shows and movies have memorable scenes. In those scenes, characters are forced to make choices that move the story forward. This is the essence of screenwriting. And, according to ghostwriter Cristen Iris, it’s also the essence of great memoirs and fiction. In this episode we chat with Cristen about how the basic principles of screenwriting can be applied to fiction and memoirs so your reader will read from beginning to end.   Great Moments in the Episode Basic elements of...

How do you keep your reader reading till the wee hours of the morning—because they have to figure out how the story ends? You must create a narrative arc that, scene by scene, plot point by plot point, keeps the reader questioning. Paula Munier, author of Plot Perfect: Building Unforgettable Stories Scene by Scene, offers a plot-building strategy that works no matter the genre you’re writing in.    Great Moments in the Episode 6:19-7:10: How people decide to buy a book. 7:10-8:52: The...

A developmental edit for your book project is as essential as eating right and working out if you want to be fit. You always need a developmental edit, no matter your experience as a writer. The most sophisicated writers expect it. Developmental editing is not about tearing down your work or diminishing your voice as a writer. It's a collaborative effort between an expert and you. In this episode, Melissa and Dave define what a developmental edit is and identify some of the emotions when...

Lisa Cron is no fan of how the writing world teaches writers to craft stories. She has several beefs with the standard ways novel writing is taught, including starting your project with "plotting." In this episode, Lisa offers a fresh, practical perspective on the key to writing a compelling story. Lisa has written three books on story, including Wired for Story, Story Genius, and Story or Die. She has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as...

Ultimately, your memoir is not about you. It's about the reader. And what the reader takes away from spending hours, even days reading your book. In this practical episode, Cristen Iris gives memoir writers a clear path to writing a memoir that gets read. Cristen is an award-winning ghostwriter, developmental editor, and publishing consultant who specializes in working with high achievers on commercially viable nonfiction and upmarket fiction projects. Great Moments in the Episode (6:04) The...

Most writers simply want to write and publish. And not have to deal with the hassle of social media and selling their book. In this episode with book marketing coach Emily Enger, she introduces the concept of "good enough" book marketing. She says that writers should focus on the writing first and foremost, putting "your perfectionism marbles in that corner."   Great Moments in the Episode (4:18) How marketing a fiction book is different from marketing a nonfiction book. (6:54) The essence of...

The word sacred is not too lofty of a word to describe your time set aside to write. In this episode, Melissa and Dave co-opt a religious term and apply it to the time set apart to write.   Great Moments in the Episode (1:49) Dave's progress: his daughter is picking up the sport of lacrosse in high school. (4:39) Melissa's progress: she launched her website for Megillicutti, something she has wanted to do for years. (8:03) How the idea for this episode came up in our research for a workshop...