In this podcast, Dave and Melissa interview Vikrant Shauruya, founder of Authors on a Mission, on how to market and sell your nonfiction book. Vikrant discusses what a “bestselling book” actually is, and why a successful book is built on a well-written book.   Great Moments in the Episode 05:15 – 07:57 Expectations for sales of first book. 8:04 – 09:41 Podcasting as a marketing strategy. 09:43 – 12:26 How to identify podcasts to pursue in order to maximize marketing. 12:27 – 14:19 How to pitch podcasts. 14:21 – 18:59 Explanation of the term “bestselling book”.     19:01 – 21:30 What to do during launch to gain sales momentum. 21:31 – 24:01 Managing expectations of book sales. 24:02 – 25:14 Why you need a focused book idea and to identify the "why" of your writing. 25:15 – 28:01 The importance of following through with promoting your book. 28:03 –  31:15 The interconnection of a book, speaking engagements, and business growth. 31:16 – 35:10 The role of a well-written book in sales.   Words of the Episodes Wabi-sabi: a Japanese aesthetic concept that finds beauty and serenity in objects, landscapes, designs, etc., that are simple, imperfect, and impermanent. Pustule: a small elevation of the skin containing pus.   Follow Journey Sixty6 https://www.journeysixty6.com/ https://www.youtube.com/@journeysixty6writingforpub https://www.facebook.com/journeysixty6 https://www.linkedin.com/company/journeysixty6/   Follow Vikrant Shauruya LinkedIn: https://www.linkedin.com/in/vikrantshaurya/ Website: https://bestsellingbook.com/vikrantshaurya/