When most writers think about the book journey, they’re focused on writing and then publishing. But what about book marketing? In this episode, Anne Janzer, a thought leader in the marketing industry, explores the ever-evolving book marketing landscape. Discover Anne's philosophy of “servant-authorship” and the power of building focused audiences. You’ll come away with practical strategies that make book marketing a joyful and successful endeavor.    Great Moments in the Episode 4:19 – 6:24  Why book marketing is built on a trusting relationship with your reader. 6:25 – 8:25  How to frame your book writing and marketing as servant authorship. 8:26 – 10:10  Helpful metaphor of making a splash in a pond with your writing. 10:11 – 12:17  What servant authorship looks like in marketing, including creating a community. 12:18 – 14:19  How to create communities around your ideas. 14:20 – 16:48  How to identify where to focus your marketing efforts. 16:49 – 21:06  Three things you need for author marketing. 21:07 – 21:45  Why the best marketing for a book is the book itself. 21:46 – 23:46  How to sustain marketing when you’re discouraged. 23:47 – 25:21  How to do a discount book campaign. 25:22 – 28:29  What is BookBub and how to become a BookBub featured book. 28:30 – 30:41  How to make the most of IRL marketing. 30:42 – 34:00  What surprises first-time authors most about book marketing. 34:01 – 34:56  The value of gathering with fellow writers to brainstorm creative marketing ideas. 34:57 – 36:31  How to make marketing fun and not painful. 36:32 – 37:31  How to measure the success of your book marketing. 37:32 – 40:07  When it’s worth investing in a PR firm and what you can achieve without one. 40:08 – 41:32  The measure of a great book.   Words of the Episode ether (N): the clear sky; the upper regions of air beyond the clouds. scablands (N): flat elevated land deeply scarred by channels of glacial or fluvioglacial origin and with poor soil and little vegetation.   Anne’s Recent Book The Writer’s Voice: https://www.amazon.com/Writers-Voice-Techniques-Tuning-Process-ebook/dp/B0C8BZZ3G3/ref=sr_1_1?keywords=Anne+Janzer&qid=1695914485&s=audible&sr=1-1-catcorr Follow Journey Sixty6 https://www.journeysixty6.com/  https://www.youtube.com/@journeysixty6writingforpub  https://www.facebook.com/journeysixty6  https://www.linkedin.com/company/journeysixty6/