In this episode, Dave and Melissa are back together to tackle a pressing question: What's the optimal format for your ideas? Is it really a book? Or are there alternatives that are a better fit for you? Our world is ripe with content formats for you to package your ideas, from videos, blog posts, podcasts to eBooks, and even paid subscription newsletters. There are so many options.  The key is choosing the right format. By the end, we hope you discover the best format for your ideas.   Great Moments in the Episode 9:59 – 14:25    What has changed in podcasting since its early days and strategies for differentiating. 19:06 – 25:17  Questions to ask to determine if you should write a book. 25:18 – 27:10  Substack as a format for your content. 27:11 – 30:20  Podcasting as a format for your content.      30:21 – 34:52  Short-form video as a format for your content. 34:53 – 36:24 Long-form video as a format for your content. 36:25 – 37:59  eBook as a format for your content. 38.00 – 39:24 Online courses as a format for your content. 39:26 – 40:42  Audiobook as a format for your content. 41:30 – 43:01  Telling your family story through letters. 43:03 – 45:13  Curating your family story through audio/video interviews. 45:15 – 46:53  Telling your family story through an image driven book.   Words of the Episode Orotund (adj): a formal word used as a synonym of sonorous to describe something—usually a voice—marked by fullness, strength, and clarity of sound. It can also be used disapprovingly to mean "pompous" or "bombastic." Sedulously (adj): carefully and with a lot of effort and determination.   Follow Journey Sixty6 https://www.journeysixty6.com/  https://www.youtube.com/@journeysixty6writingforpub  https://www.facebook.com/journeysixty6  https://www.linkedin.com/company/journeysixty6/