If you have done research and want to know how to turn that research into a book, this podcast episode is for you. Author of The Myth of the Silver Spoon, Kristen Keffeler, discusses her journey turning her research into a nonfiction book that was picked up by a traditional publisher. Kristin explains the importance of narrowing your audience, sharpening your thesis, and creating a structure that pulls the reader through from beginning to end. Kristin also shares the highs and lows of marketing her nonfiction book.   Great Moments in the Episode 8:12 – 9:33      Packaging graduate studies research into a book.  9:34 – 12:40    The evolution of a thesis as you sharpen your ideal audience. 12:42 – 14:36 How to speak to secondary and tertiary audiences beyond your ideal audience. 14:38 – 17:43  How to strengthen your nonfiction storytelling. 17:45 – 22:27  An example of a four-part structure that goes from general to specific. 22:28 – 25:29 Persevering even when your book isn’t picked up by a publisher. 25:31 – 28:59  How to get a publisher’s attention after your first proposal is rejected. 31:08 – 34:21  The difficulty of marketing a book and tips for using a book trailer to drive traffic. 34:22 – 36:20  How to host a successful virtual book launch on LinkedIn. 38:10 – 41:06 How to collaborate successfully on a book.   Words of the Episode Toothsome (adj): temptingly tasty. Dewclaw (n): a digit – vestigial in some animals – on the foot of many mammals, birds, and reptiles (including some extinct orders, like certain theropods).   Follow Journey Sixty6 https://www.journeysixty6.com/  https://www.youtube.com/@journeysixty6writingforpub  https://www.facebook.com/journeysixty6  https://www.linkedin.com/company/journeysixty6/   Find Kristin’s books here: The Myth of the Silver Spoon Wealth 3.0: The Future of Family Wealth Advising