Bryan Cohen is Da Guru when it comes to selling your book with Amazon ads. In this practical interview, Bryan gives us the inside scoop on how self-published authors can use Amazon ads to promote their books and other products and services. Bryan, the founder of "Author Ad School," is a USA Today bestselling author. He is also CEO of "Best Page Forward" and the author of many fiction and nonfiction books.   Great Moments in the Episode (4.10) How Bryan used fictionalized characters to engage the reader on an emotional level with his nonfiction books (6:20) Bryan's writing rituals (9:15) Bryan explains what an Amazon ad is and how it works (14:00) How Amazon is unique in that if you set a low enough bid, Amazon won't spend all your budget (19:19) How specific targeting helps you find the right audience for your book, including book titles, author names, and key words (22:34) How writing a fiction series can benefit you with Amazon ads (24:34) How nonfiction authors can promote courses and services with Amazon ads (26:59) The importance of growing your email list (29:30) Using a QR code in your nonfiction book to get people to visit your website (30:08) How Bryan thinks about social media as it relates to his publishing strategy (33:59) Where to go to create your first Amazon ad (35:50) Managing your expectations with your first Amazon ads   (41:08) Words of the Episode Obdurate Ineffable   90 Day Cohort Coaching Intensives Be sure to check out our 90 day cohort coaching intensives for writers who want professional editorial expertise to complete their writing project. Visit https://www.journeysixty6.com/cohort-coaching-intensives for more information.   Follow Journey Sixty6 https://www.journeysixty6.com/ https://www.youtube.com/@journeysixty6writingforpub https://www.facebook.com/journeysixty6 https://www.instagram.com/journeysixty6/   About Bryan Cohen Podcast: https://www.sellmorebooksshow.com/ How to Get Started with Amazon ads: https://www.authorsadvertise.com Instagram: https://www.instagram.com/bryancohenblurbs/ Website: https://bryancohen.com/