nstagram is a tool that many of us have a love/hate relationship with and feel confused (and often filled with comparison) by how to use effectively. We know it can help us reach loads of ideal customers, yet somehow our accounts are the ones stagnant on numbers, only being followed by other practitioners and feeling like a total time suck. To finish off the year I wanted to bring in an Instagram expert in the field of using the social media platform as a form of marketing for wellness...

This year I've invested in my own skills as a coach so that I can better serve my clients and the Just Start Now community. And after years of waiting for the right course to come along I chose Sas Petherick's Self-Belief Academy. Having trained April to November 2023, I wanted to share with you my biggest take-aways now I understand self-doubt and self-belief so much more and what I'll be bringing to my work and programmes going forward with this learning. In this episode I talk...

Right now as I release this podcast episode in November 2023 we are being flooded with videos and images of the horrific atrocities happening in the Israel/Palestine conflict. And sadly the case is that at any given moment in the world we live in, violence, displacement, persecution and war is taking place somewhere in the world. When we bear witness to this – how does it affect how we show up for our business? Should we talk about it? Should we carry on as normal? Or should we shut up shop...

This episode was inspired by another question that was asked recently in the Just Start Now community - which is a safe space for my members to ask any and all questions no matter how small or seemingly silly, at any stage of business. The question went something like this: you've got a great idea to run an event - maybe a talk or webinar, a challenge, a special class, something in-person or online - but you can't decide: should you charge? Or let people attend for free? In this...

We've covered Pinterest and how to use it to market your business before on the podcast and the basics you need to know, go back and check out episode 34 with Sahar Twesigye. But that episode was recorded back in 2020 and we know what the internet is like and these tools - they change all the time! So I wanted to get a new expert back on the podcast to explore again, is Pinterest worth our time? That's where Jano O comes in: a marketing expert, content strategist, and Pinterest...

In this episode I talk about: Mindsets that create burn out when it comes to marketing Accepting that there isn’t just one way of marketing your business – and embracing the experimentation and time it takes to find what works for you and your audience (and PS. you can’t do it all – so honing in and doing less not more!) Changing your expectations of what your marketing can achieve – realising there isn’t one magic bullet or quick fix everyone is hiding from you, nor is it the norm to have...

Something I come up against with clients and Just Start Now members every week is how to be more structured and disciplined with time when working for yourself. Somehow even though you were (or are) the 'productive' one in a corporate environment, organising yourself in your own business seems impossible. Days or weeks drift by and the important stuff just isn't getting done... why is that?! Cue Louisa Daubney, the Time Design Coach. Having experienced this exact shift herself after...

I last had resident copywriting expert from the Just Start Now community Lea Tierney on the podcast two years ago (have a listen here). But I had to have her back as our first repeat guest! And that's because we both believe passionately in the power of great writing for your business and the fact it's still a main staple of how we support people connect and convert customers in their wellness businesses. Two years on from the last time we sat down to speak... has copywriting changed?...

This episode is based on a blog I wrote called “Why prospective clients are ghosting you and how to handle it.” In this episode I talk about: How common being ghosted is and the recent rise of this due to the cost of living crisis happening in 2023 My own experience and reflections on ghosting a serving provider myself (!); why I did it and what I’ve learned from it to bring into my own business 5 reasons why someone ghosting you has absolutely nothing to do with you 8 questions to ask...

Freya Powell is a career coach with a difference. She works with women who are feeling out of alignment with their career or business to dig deeper and harness the power of their subconscious to gain clarity on their 'YOU-shaped career or business'. She also goes beyond this to help women release their mindset blocks and quieten their inner critic, using EFT and other subconscious transformation techniques. so they can achieve their ambitions with more ease.  In this episode we talk...

In this episode I talk about: My answer to the question “Is it possible to earn more than €3k a month as a solo health practitioner?” The basic maths of how you're trying to match your corporate salary in your wellness practice right now and how it doesn't add up Whether the country you're based in and its healthcare system makes a difference to your ability to hit €3k+ a month The two-step process that results in stagnating earnings at around €1-3k The 5 fundamentals to raising your...

Doors are open Friday 22nd - Wednesday 27th September 2023 to the Just Start Now community. If you've been wondering about whether it's a good fit for you I wanted to introduce you to five Just Start Now members to share their experience of being on the inside and what they've found the most valuable part of being in the community. In this episode we talk about:  The overwhelm and struggle knowing where to start when you've qualified as a practitioner but don't know how to get...

Doors will re-open on Friday to the Just Start Now community and I thought this would be a perfect time to invite a guest onto the podcast who has some great advice to share on how to choose what to invest in what it comes to your wellness business. Kendall Platt is The Mindful Gardening Coach and as well as a Just Start Now member has invested along the way in her business journey in support, accountability and training to create a flexible and enjoyable work-life around her two young...

In this episode I talk about: My big realisation running my quiz for wellness business owners and realising so many of you struggle to put together a really clear offer or service to sell with ease  The four key benefits and reasons why a signature offer is key in your wellness business: Having a signature offer makes it easier to buy from you Having a signature offer makes it clear what the outcome is of working with you Because drop-in sessions don’t work Having a signature offer shows...

In this episode I talk about: My experience working with health and wellness professionals and realising when they got stuck, that usually one of the 5 pillars wasn’t in place. So I created a foundation framework to check all the basics were covered and now I use it with all my clients and Just Start Now community members.  The 5 essential pillars to creating a thriving wellness business: Clarity - on your goals and ideal client  Packages - clear offers and services  Selling - getting...

Working for yourself from home is great.  Until it’s not.  You miss bouncing ideas off other people like you used to in an office.  You honestly think you’re going mad sat at your laptop with no-one responding to what you’re putting out there.  You get totally distracted by the house-work, latest Netflix series or staring into the fridge for a snack or dinner.  Fancy a break from working solo?  Come and join us at this Co-Working Day For Wellness Pros.  Banish the isolation and...

Ready to attract clients that want your expertise? Know you need to get specific but struggling?  Join my transformative 5-day niching challenge Niche Navigator for wellness professionals to discover how to specialise and communicate your unique work, without feeling pigeon-holed or restricted. With 5 free live daily workshops, walk away from the week with the tools and understanding of how to niche without fear so you get more recommendations, clients and loyal fans for your...

If you’ve listened to my content for any length of time you’ll know I’m a big fan of growing a mailing list and in order to do this I really believe having some sort of freebie or lead magnet massively improves your chances of getting people to hand over their email address.  When you’re getting started this can look like a simple downloadable guide, checklist or e-book. But as your business grows a quiz might be something you want to explore to bring people into your world and onto your...

In this episode I talk about: The uncomfortable truth that we might not always think the best of the people who we want to invest in our services. How Amy Porterfield helped me notice the difference between ‘it’s tough but possible’ and ‘look you probably won’t make it.’  A pretty nasty incident at a networking event with an estate agent (have I got your interest yet?!). How thinking the very best of the people we want to attract is related to the clarity we have on who our ideal...

In this episode, we talk about: How adding products to your wellness business helps you create awareness, adds an income stream and establishes you as an expert  The different ways to add products to your offering depending on your goals and investment What stops you adding products to your business - primarily not knowing where to start and feeling it’s overwhelming (and how to overcome that feeling)! Nicole breaks down the steps into: Checking your product idea matches with your...

In this episode I talk about: Four reasons why you shouldn’t outsource your social media How to run your business without social media at all if you don't want to  What to spend your money on instead of a social media manager When is a good time to outsource your social media marketing Love this podcast? Want to go deeper? Join the Just Start Now course and community for wellness business owners.   Any questions about this episode or the Just Start Now community drop me an email...

I’m always fascinated by the reasons that wellness business owners aren’t able to ‘just start now’ in their work and I know the reasons go deep. I’ve recently started therapy myself (long overdue!) as I’m finding there are certain things I know at a logical level, but that continue to hold me back despite all the coaching and awareness I have.  I wanted to chat to someone more about what might have happened in the past that shows up in our businesses today and what we can do to ensure it...

In this episde, I talk about the 5 reasons why I closed down my free Facebook group, and discuss wether you should, too. I also talk about why being on Facebook could still work for you.  Love this podcast? Want to go deeper? Join the Just Start Now course and community for wellness business owners.   Any questions about this episode or the Just Start Now community drop me an email ([email protected]), send me a DM on Instagram or book in a chat here.   

In this episode we talk about: How Joanna ran her own strength and conditioning gym and reached the point of burn out in the emergency room before realising things needed to change in her business to make it sustainable  The mistakes we see practitioners making when it comes to charging and putting packages together  How the desire to be accessible brings up many problems that leave you and your clients unfulfilled  The importance of putting your own priorities into your calendar and...