It was the 30 minute 'documentary' that had an absolute grip on the world. Kony 2012 was the first Youtube video to reach 100 million views in less than a week. Everybody on the planet seemed swept up in the attempt to 'Make Kony Famous'. We shared the video along with the #Kony2012 hashtag. We donated. We agreed to 'COVER THE NIGHT'. Even Oprah was excited. Then, less than two weeks later, it all came crashing down (and the term 'slacktivism' was born). So what was Kony 2012 all about? What was with Invisible Children, Inc., the charity behind it? Why did Kony 2012 director Jason Russell end up naked and ranting on a public street? And, most importantly, what ended up happening to Joseph Kony? We give you Just The Gist, but if you want more, there's this: WATCH: Kony 2012: https://www.youtube.com/watch?v=Y4MnpzG5Sqc Invisible Children: The Musical: https://www.youtube.com/watch?v=kg5-_Rib9S4 Jason Russell TEDx Talk: https://www.youtube.com/watch?v=RRtO9W6hhOk&t=886s The Story of Kony 2012: https://www.youtube.com/watch?v=Y7nymZEXjf8 READ: Kony 2012 wikipedia: https://en.wikipedia.org/wiki/Kony_2012 Invisible Children, Inc. wikipedia: https://en.wikipedia.org/wiki/Invisible_Children,_Inc. Huff Po article from 2012: https://www.huffpost.com/entry/joseph-kony-2012-children_b_1327417 NY Times look back: https://www.nytimes.com/2022/03/08/style/kony-2012-invisible-children.html Guardian look back: https://www.theguardian.com/commentisfree/2022/apr/27/kony-2012-10-years-africa-problem LISTEN: Binchtopia episode: https://podcasts.apple.com/lv/podcast/wtf-was-kony2012/id1542744511?i=1000543620339 It's A Continent episode: https://anchor.fm/its-a-continent/episodes/Kony-2012-Activism-or-Slacktivism-e1g246p Follow us on Insta: @justthegistpodcast Send us your suGISTions for stories and guests: [email protected] See omnystudio.com/listener for privacy information.