Join us for an enlightening discussion with Shuja Qureshi, a seasoned journalist and former anchor with CNBC Pakistan and GEO, as we delve into the dynamics of Pakistan's financial media landscape. Summary The conversation discusses the lack of dedicated financial news channels in Pakistan and the need for financial education. It explores the challenges faced by media outlets in sustaining business programs and the limited participation in capital markets. The experience with CNBC Pakistan is shared, along with a comparison with financial news channels in neighboring countries. The rise of online platforms for financial education is highlighted, and sources for getting the right information are discussed. The importance of investment in time and understanding is emphasized, and the conversation concludes with a summary and hope for the future. Takeaways Pakistan lacks dedicated financial news channels, leading to a limited understanding of financial markets and the economy. Media outlets face challenges in sustaining business programs due to low viewership and commercial viability. Online platforms, such as YouTube and social media, have become popular for financial education, but there is a need for more credible sources. Limited participation in capital markets in Pakistan is attributed to a lack of knowledge, understanding, and a preference for other investment options. Efforts are being made to promote financial education, but changing mindsets and promoting a culture of understanding and learning is a challenge. Chapters 00:00 Introduction and the Need for Financial Education 06:03 The Role of Media in Financial Education 08:25 Lack of Dedicated Financial News Channels in Pakistan 12:38 Experience with CNBC Pakistan 15:58 Comparison with Financial News Channels in Neighboring Countries 16:55 The Rise of Online Platforms for Financial Education 20:38 Limited Participation in Capital Markets in Pakistan 21:08 Efforts to Promote Financial Education 23:29 Challenges in Changing Mindsets and Promoting Financial Education 24:28 Sources for Getting the Right Information 26:25 Investment in Time and the Importance of Understanding 31:33 Summary and Hope for the Future