Dan Coleman is a Google Analytics specialist and Ecommerce Wizard He’s accredited by both the Chartered Institute of Marketing AND the Institute of the Data and Marketing Association! And via his consultancy Coleman Marketing he’s worked with many household names and startups over the last 20 years including Phase 8, Virgin, Hotel Chocolat, and Cath Kidston. Wow that is some broad experience! He's spent the last few months implementing GA4 for eCommerce websites, and joins us to share exactly what you need to know - PLUS he shares some resources that will make implementing it and benefiting from it so much easier. If you only pay attention to one GA4 resource - make it this one. Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivateandutm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcastandutm_medium=referralandutm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy