Dr. Thilo Pfrang is the co-founder of Behamics and holds a PhD in Behavioural Science. Through his lectures and writing, he’s helping us leverage behavioural science to improve our relationships with our customers. And via Behamics, he’s providing a tool to help us use all of this (plus AI) to improve net revenue via reduced cart abandons and lowering returns rates. In this episode, we discuss: Dynamic and personalized nudgingBalancing push and pull strategiesUnderstanding and applying psychological mechanisms Dive in: [03:57] Testing behavioral interventions. [08:28] How scarcity nudges and other psychological mechanisms affect returns. [10:48] Product pages should be better and more personalized using AI and tech. [14:06] Basic knowledge of behavioural science helps businesses. [18:52] Simplification is key for effective communication. [23:45] AI and behavioural science combine for insights. [29:37] Combining AI with behavioral science for influence. Get Fera FREE for 4 months on any plan >>> https://keepopt.com/fera **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor