Sophie Frères is the Co-Founder and CEO of LiSA Social Commerce, the all-in-one social commerce platform. Sophie also has 13 years of experience working in luxury and FMCG retail, and joins us fresh from the WebSummit stage! In this episode, we discuss: Why social commerce is more than social media sellingHow collaboration among teams is crucial for social commerce successWhy your success in social commerce depends on authenticity Dive in: [02:00] Sophie’s journey into content marketing and social commerce. [04:41] How LiSA was founded. [05:51] What social commerce encompasses. [09:57] Working out how to start your social commerce strategy. [16:41] No major changes in consumer behavior. It’s the brands that need to make social commerce happen. [18:38] Sectors that are on social commerce. [22:05] Authenticity is key for brands to find success with social commerce. [23:49] Listen to Sophie’s Insider Tips! Get Fera FREE for 4 months on any plan >>> https://keepopt.com/fera Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor