Jameela Ghann is a fount of knowledge when it comes to UGC and content marketing for eCommerce stores. As marketing and partnership manager at Fera, she spends her time helping over 35,000 brands manage their reviews across all their review platforms. In this episode, we discuss: The power of user-generated contentWhy brands should bear in mind the ethical considerations and legal compliance for UGCHow video UGC can elevate your content marketing strategy Dive in: [03:09] Why should brands care about UGC? [05:28] Video builds trust and showcases products effectively. [06:15] Create engaging unboxing experience, seek video reviews. [09:12] Seeking permission to use UGC. [11:32] Brands should comply with legal requirements for influencers. [13:53] Honesty and moderation required for posting reviews. [15:51] 1-star reviews can help! [17:32] When to ask for reviews is also key. [19:05] Jameela’s Insider Tips! Get Fera FREE for 4 months on any plan >>> https://keepopt.com/fera Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor