Rachel Said is head of Affiliate and Partner Marketing at Genie Goals–the award-winning, results-driven digital marketing agency for ambitious eCommerce brands. In this episode, we discuss: The importance of building relationships in affiliate marketingHow to strategically integrate affiliates into your marketing strategyChoosing the right technology for your affiliate program Dive in: [02:19] Rachel’s affiliate marketing journey. [06:42] Affiliate activity needs clear targets and objectives. [10:51] Laying the right foundation in the beginning sets the tone for affiliate programs. [13:56] Affiliate sites are a business in their own right. [16:36] Have the right expectations from upper-funnel activities. [18:23] Choosing technology for affiliate partnership requires strategy. [21:48] The importance of providing the business KPIs and goals to your affiliate channel. [23:55] Hear Rachel’s Insider Tips! Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor