Rick Magennis is the President of Bearcat Media, an affiliate management agency he founded to create high-performing affiliate marketing campaigns for their clients, and is one of the founders of affiliate tracking platform PMX. In this episode, we discuss: The importance of diversifying your affiliate portfolioWhy building strong relationships with your affiliates is keyVideo content and the future of affiliate marketing Dive in: [04:32] The different types of affiliates brands can incorporate in their strategy. [07:12] Why brands should diversify their affiliate portfolio. [08:20] Affiliate marketing comes down to building relationships. [12:27] Having the right messaging to get responses from cold outreach. [14:30] Identify conflicts of interest in affiliate partnerships. [16:00] Where to start with your affiliate marketing in 2024. [19:11] Listen to Rick’s Insider Tips! Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor