Red Barrington provides on-demand digital marketing expertise via her agency, Red Star. Obsessed with customer journey and customer acquisition, they’ve been working with a number of luxury and premium brands to deliver effective affiliate marketing programs. In this episode, we discuss: The evolution of affiliate marketingHow luxury and premium brands can utilize affiliate marketing successfullyThe collaboration between PR and affiliate marketing Dive in: [04:19] Affiliate marketing is still very much about relationships. [05:35] Affiliate marketing diversifies customer acquisition, cuts costs. [09:17] Control affiliate program, manage who participates. [12:02] Being in a network has its advantages. [14:41] Affiliates need dedicated manager for success. [16:18] Complementing the work of PR. [18:23] Clever technical solutions improve affiliate conversion rates. [20:49] Listen to Red’s Insider Tips! Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor