Andy Donaldson is the Founder of customer acquisition agency Revenue Growth Agency. For over 20 years he’s been helping eCommerce brands, especially in the luxury sector to grow their customer base. And with Revenue Growth Agency he’s turned all that knowledge into a tried and tested revenue growth framework powered by storytelling. In this episode, we discuss: How people are now moving from performance marketing to storytellingThe importance of having a central theme in brand storytellingWhat to do when implementing storytelling in your campaigns Dive in: [04:40] Shift mindset from performance marketing to branding. [06:18] Disney uses a 7-stage process for storytelling. [08:23] Customers engage with the brand’s central theme. [11:03] Andy shares their three-stage process of Build, Storytell, and Sell. [15:14] Preparing multiple assets for cross-channel advertising is crucial. [16:44] Exclude previous website visitors, target new audience. [21:45] Starting is important, find your brand story. [23:45] Listen to hear Andy’s Insider Tips! Find our notes: https://keepopt.com/190 Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor