Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried a tested Revenue Growth Framework – where storytelling is key. UPDATE - audio issue fixed 29 Feb 24 in this episode, we discuss: The integral role of storytelling in connecting with audiencesKnowing your audience and business well for effective top-of-funnel marketingThe power of video content and the necessity of iterative testing Dive in: [06:17] Make strong impression on new audience for growth. [10:18] Algorithms target potential customers based on data. [11:30] Viewers make quick decisions, target content effectively. [16:55] Video is crucial for top of funnel. [18:27] Creativity is key for video content. [21:00] Get hands dirty, try, let ideas flow. [24:44] Test thoroughly and stick to best ideas.  [26:09] Danielle’s Insider Tips! Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor