Bridget Poston is a conversion copywriter and email marketer helping DTC clients via her Beeline Copy agency. Where she creates human-first email marketing to keep your customers coming back, and finds untapped revenue within your email list. In this episode, we discuss: the untapped potential of email listswhy brands need to do ab testing, and how they should do itleveraging zero-party data to effectively personalize emails Dive in: [03:58] Transitioned from writing to holistic email marketing. [08:13] Brands should test campaigns multiple times. [10:35] Regular testing until Black Friday for email marketing. [13:50] Using first names for personalization is good, but collecting zero party data is now essential. [19:15] Organize tests in simple spreadsheet for tracking. [22:59] Testing subject lines and offers for flows. [24:40] Bridget’s Insider Tips! ----- WooCommerce Deal > Save 30% for 3 months and get a $1,000 migration package for free >>> https://keepopt.com/woo ----- **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor