Daniel Budai has been doing email marketing since 2017, and he and his team have helped over 180 eCommerce brands to improve their sales. He’s the CEO & Founder of Budai Media where they focus only on retention marketing – helping their clients both communicate better with their audience AND increasing retention of the best customers with laser-targeted segmentation and automation. In this episode, we discuss: Why you should use predictive analytics in email marketingThe importance of data-driven decision-makingHow to optimise email campaigns through smart segmentation and timing Dive in: [03:50] Danie’s interesting eCommerce journey. [06:55] AI in predictive analytics recognizes patterns in data. [10:00] Three things you need for predictive analytics. [12:42] Setting up predictive analytics. [15:53] Identify profitable customers and manage churn risk. [17:41] Importance of churn risk, lifetime value, returning customers. [20:31] Daniel’s Insider Tips! Find the notes here: https://keepopt.com/195 ----- WooCommerce Deal > Save 30% for 3 months and get a $1,000 migration package for free >>> https://keepopt.com/woo ----- **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor