Louise Knight is one of the team at Navigate Video, an award-winning YouTube Agency who are focused on helping brands grow on YouTube, including (of course!) YouTube SEO.  In this episode, we discuss:  How YouTube SEO requires time and a strategic plan  Why optimisation goes beyond just the videos  Optimising your OLD videos as well as your new ones Engagement and quality as keys to algorithm favorability  Leveraging new features and community engagement  Dive in:  [05:03] Optimise YouTube videos for higher ranking and visibility.  [07:28] Maximise video discoverability through algorithm and tactics.  [12:04] Understand audience, prioritize content, improve gradually.  [13:35] Channel representation crucial for brand visibility and experience.  [16:57] Test, change, adapt, and trust in marketing.  [20:21] Improve old video content by editing it.  [22:30] Adding clickable descriptions helps index video content.  [26:43] Insider Tips from Louise!    Find the notes here: https://keepopt.com/199  Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor