The announcement of the NAR settlement has caused quite a stir in the real estate world, leaving many agents unsure about their futures in the industry. In this episode of Keeping It Real, Todd Tramonte is back to share his insights on how this will affect the future of our industry and how to turn this into a major win. If you can provide value and communicate it effectively, the opportunity is a massive. During our conversation we dive into:  The basics of the NAR settlement Why...

In this episode of Keeping It Real, Darren Woodard shares his journey in real estate and how he leveraged SEO to generate leads. From door knocking and using a reverse directory book to find phone numbers to his first real estate website in 2006 which he quickly started optimizing for SEO with neighborhood-specific content and has been crushing it with SEO since. Some of the topics we explore in this episode are: Creating neighborhood-specific content How his business took off during the...

For this very special episode of Keeping It Real we are joined by Chicago based broker and podcast host D.J. Paris. On D.J.’s podcast, also named Keeping It Real, he sits down and talks to real estate experts to share what is really working for them in their business and the state of industry. In this episode, we dive into some of the hot button issues today including: The NAR lawsuit, including possible changes Portals like Zillow becoming major players in the real estate market The...

In this episode of Keeping It Real, Scott Vancea, the co-founder of Optimize5, joins us to explain why your Google Business Profile is even more important than you may realize. Scott dives into: The key elements to optimize your Google Business Profile Why your Google Business Profile important  How to avoid common mistakes Ways to differentiate yourself by showcasing your unique offerings Additional tips to get your Google Business Profile to rank higher If you want to get more organic...

A team is more than a group of people sharing a logo, a copier, and a website. Todd Tramonte is back to share his insights from almost 15 years of coaching and helping teams grow. In this episode Todd goes beyond just sharing his essentials for launching a team. Some of the topics we cover are: When to start a team How to have a healthy team Knowing when to subtract someone What systems your business needs no matter what Some differences between a brokerage and a team Leveraging...

Chuck Richards is back again to go over some best practices for your website. In this episode, we will cover:  What information to include on your website Some of the pages you should build Tips for creating a positive user experience Basics for driving traffic to your site  Whether you are setting up your first website or want some tips on how to optimize it you’ll want to tune in. Want more guidance? Download Real Geek's Real Estate Playbook here: https://hubs.ly/Q02gR5Kn0

On this episode of Keeping It Real, Haris Hadziselimovic joins us to share his Triple Rs: Relationships, Reviews, and Referrals. Haris is a top selling broker covering Vancouver and Southwest Washington who has seen every kind of market since starting as a solo agent in 2004. The backbone of his business is having authentic relationships with the people he works with even if it loses him a sale. He gives you advice on how to break the ice with new people and how to stay in touch even...

Michael “Mo” Oden joins us for a special episode of Keeping It Real, recorded live in person at the 2023 Unofficial Real Geeks User Conference, to share his unique approach to combining institutional investors and affordable housing. Mo works with a diverse range of investors, from small groups and mom-and-pop ventures to institutional non-profits that have received funding from HUD and other institutional sources. Many of these organizations possess the financial resources but lack the...

For this episode of Keeping It Real, we have assembled a panel of experts to discuss some of the unique challenges and differences when working in resort markets.   Susie Ellis, Greg Harrelson, and Marc Plotkin bring their wealth of experience to the table, offering invaluable insights into the intricacies of working in these unique environments.   Join us as our expert panel shares their expertise on various aspects, including:   How they work with absentee owners Being...

Roger Wakefield is being modest when he says he’s “just a plumber”. Roger runs the #1 plumbing YouTube channel out there! On this episode of Keeping It Real, Roger sits down with guest host Todd Tramonte to dive into how he got started with YouTube and gives you insights and actionable takeaways to get you there too. He shares with you:  - 3 easy tips to immediately improve your videos - The importance of posting on a consistent basis - How to repurpose your long-form content - Why every...

On this episode of Keeping It Real guest host, Todd Tramonte, turns the tables and interviews Chris Whitling and Sean McGuire from Real Geeks’ marketing team. They have an open conversation about their philosophies on marketing, some common mistakes they see agents making, and knowing who your target audience is. If you enjoy conversations like this join us at the Unofficial Real Geeks User Conference October 17-19th in Dallas, Texas. For tickets and more information go to urguc.com ...

Want to take home more money? Tune in to this episode of Keeping It Real with Todd Tramonte where he gives you the mindset and tools for proving your worth. Not all real estate agents provide the same value, so why should they make the commission? Todd teaches you how to protect your commission by giving you tangible ways to prove your worth to your customers and suggests some new things you can add to your workflow to raise that value. If you want to hear even more great advice to...

Guest host Paul Diaz, VP of Real Leads, visits Jason Simard at his office in Nanaimo, BC to discuss Jason’s remarkable journey to success and his transformative coaching initiative. Jason is killing it right now, his team is the number one team in BC and is on track to be the number one team in all of Canada by 2025. Jason divulges some of his coaching tips including what questions to ask to build rapport, how to understand your clients' needs, and what numbers to pay attention to when...

In this episode of Keeping It Real we go through the absolute basics of what a CRM is. Chuck Richards, Product Manager at Real Geeks, joins us again to break down what a CRM is, why you would want one, and how it can help your business grow. If you’re not sure where to start with your CRM or would like a refresher to make sure you are making the most of your CRM, this episode offers valuable insights you won't want to miss.

In this special episode of Keeping It Real, we have an exclusive interview with two prominent CEOs in the real estate tech space: Dan Corkill, the visionary leader behind Follow Up Boss, and Kevin McCarthy, the driving force behind Real Geeks. They dive into the inception of their respective companies, reflecting on the transformative journey from their beginnings to the present day. Including why they both decided to craft software featuring open APIs, thoughtfully designed to seamlessly...

Silicon Beach’s own Erin Alls joins for this episode of Keeping It Real. Erin runs an indie brokerage in Marina del Rey perfecting the art of customer service one transaction at a time. She breaks down both her online and offline leads sources as well as some of her killer strategies for organic traffic like her SEO Happy Hours. On top of telling us about how her leads come in she also shares with us her relentless follow strategies including what she does when someone texts “STOP” to...

Open houses can be an excellent source for highly motivated leads, but it isn’t worth much if you don’t have systems to maximize these opportunities. Craig Schneider, Founder of NORCHAR, Rochester, New York, is back to share his systems for hosting open houses and some of his do’s and don’ts. From how to promote an open house through the following up after the fact, Craig covers it all. Open houses aren’t just something you show up for when it starts and put up a sign. There is so much...

In this technology-focused episode of Keeping It Real, host Chris Whitling sits down with Real Geeks Co-Founder Kevin McCarthy to discuss Artificial Intelligence. AI has been a hot topic of conversation lately with some people quick to adopt it and others not sure what it is or how it works. Here Kevin pulls back the curtain to tell us what AI really is, gives us some examples of how it works, breaks down some uses for it, and answers whether or not he thinks AI will replace real estate agents.

On this episode of Keeping It Real we are joined by Todd Tramonte, DFW-based broker, team owner, coach, and host of URGUC, and Dillon Simms, Director of Product at Real Geeks. Texting has been a major topic of conversation lately due to the new opt-out language that's been popping up. Join us as we discuss why we are starting to see this language, why we are going to start seeing even more of it, what this language means for communicating with leads, and how to adapt to these new...

Join us for part two of our very special two-part Keeping It Real where we sat down with Theresa Bastian in person at Pouch 6 Studios in Austin. Theresa is an Austin-based broker and Certified Divorce Real Estate Expert (CDRE) with extensive experience selling, marketing, and pricing properties. In Part One, Theresa talked to us about her unusual approach to social media.  In Part Two we focus on how Theresa has weathered the highs and lows of working in one of the fastest-growing markets...

Join us for a very special two-part episode of Keeping It Real where we sit down with Theresa Bastian in person at Pouch 6 Studios in Austin. Theresa is an Austin-based broker and Certified Divorce Real Estate Expert (CDRE) with extensive experience selling, marketing, and pricing properties. In Part One, Theresa talks to us about her approach to social media by adding layers of value to her community as a way to generate business. Theresa walks us through how she has started and managed...

On the next episode of Keeping It Real, we welcome back Bob McCranie. Bob is A DFW-based broker and Tom Ferry coach expanding his business across Texas and Louisiana. Bob shares his plans for his expanding business model, how his business has grown, and how he is tying these new markets into his existing infrastructure. If you have been curious about expanding your business into even more markets, you won’t want to miss this. For more great insights from Bob you can check out his...

Craig Schneider is a driving force in Rochester’s new construction residential real estate sector and a Real Geeks superuser. Craig provides a roadmap for getting started with technology and scaling it alongside your real estate business. He emphasizes the importance of having a client-centric website and mastering the fundamentals of technology. If you're uncertain about the technology you're currently using, Craig offers valuable guidance to help kickstart your real estate business.

Susie Ellis is neither a stranger to the real estate game nor to retiring. You are not locked into one market forever as a real estate agent. Susie is proof that with the proper skill set and work ethic, you can start over in any market and thrive. Join us as Susie shares her surprisingly nomadic real estate journey and what she’s learned along the way.