185. Evolving Influencer Marketing: Uncovering the Shifting Landscape and Navigating Creator-Brand Relationships with Talent Manager Molly Tracy of VRAI Digital
Description
Influencer marketing has evolved so quickly, and so has the creator-brand relationship. After 10 years on the brand side, our guest Molly Tracy founded VRAI Digital, the talent management agency that supports multicultural creators with representation, negotiation, and growth strategy support. Tune in as we chat about how to ensure a successful partnership between you, your manager, and your brand partner!
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EVERYTHING YOU NEED:
Connect with Molly & VRAI Digital: Website | Instagram @vraidigital
1:1 Consults & DIY Templates: https://stan.store/katarinaterentieva
Catch up on TikTok + Instagram @katarinaterentieva
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Thank you to everyone who DM'd, emailed, and tagged me in your videos to tell me how much you love this show. Here's the much awaited update on what's been going on.
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Published 03/25/24
If you want to orchestrate a strategic partnership online, then you need to make it clear what buy-in opportunities are available to a brand, creator, or other online collaborator. Tune in to define what that means and examples from popular creators like Remi Bader & Alix Earle!
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Published 07/28/23