What do people overlook the most in their marketing? Strategy. Hands down. Tune in to hear why "a pop up" or "a TikTok trend" isn't a marketing strategy and how Starbucks used strategy to build a $3.59B brand! --------   Starbucks' Campaign I mentioned: Meet Me At Starbucks (2014) --------   EVERYTHING YOU NEED:   1:1 Consults & Other Resources: ⁠⁠https://stan.store/katarinaterentieva⁠⁠     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support