Briefings: Death (or Rebirth) of a Salesman?
Listen now
Description
Don't trust salespeople? Turns out you’re not alone—our data shows only 21% of corporate buyers engage sellers early in the selling process. That's a potential problem for companies—especially as high-level buyers tighten budgets. We speak to a sales team whisperer to learn what today's top corporate sellers are doing to win deals.
More Episodes
CMOs may be facing more pressure than ever. Despite budget cuts, marketing leaders still urgently need to drive business growth, leverage new advances in AI, and manage diverse stakeholder groups with varying priorities. A top CMO shares the keys to proving impact and ROI.
Published 09/12/24
AI has rocked the business world lately. But with only 10% of companies implementing GenAI projects at scale, is it truly transforming the workplace as fast as we thought? A top expert separates the AI facts from fiction.
Published 08/29/24