About the Episode: Lee Addison, managing a social media marketing and rugby coaching business, stresses organic growth and adaptability in business. They cover marketing strategies, revenue generation, and diverse communication channels. Emphasizing the use of various social media platforms and the impact of technology, they encourage individual expertise. Special Ops Socials, their company, offers free social media strategy sessions at sosocials.com.au, focusing on informing about trends. The speaker discusses online behavior analysis, psychographic targeting, and balancing time between social media and rugby league, highlighting the importance of personal connections. About the Guest: Lee Addison, the visionary behind Special OP. Socials, a dynamic social media marketing company known as "so social." With a 25-year career as a Rugby League coach, Addison seamlessly merged his coaching expertise with a newfound passion for digital marketing. In a strategic move, he repurposed his Rugby League venture, integrating it with Special OP. Socials, allowing him to navigate both sports and social media concurrently. Addison's journey reflects a logical transition, demonstrating adaptability and business acumen honed through necessity. The fusion of sports acumen with contemporary social media strategies showcases Addison's unique synergy, making Special OP. Socials are a testament to his visionary leadership. Linktr.ee: ⁠https://linktr.ee/leeaddison Email:📧[email protected] Websites: www.sosocials.com.au Linkedin :https://au.linkedin.com/in/leeaddison13 Instagram:https://www.instagram.com/specialopssocials/ Facebook : https://www.facebook.com/specialopssocials About the Host: Dr. Priya JaganathanWelcome to "Pivot 2 Thrive," a podcast where transformation is central, and small changes lead to big shifts. I'm your host, Dr. Priya Jaganathan, a seasoned Business Coach, Marketing Strategist, and Infopreneur. With a rich background in guiding individuals and businesses to pivot and thrive, I bring a wealth of knowledge and insights to each episode. Each episode of "Pivot 2 Thrive" is crafted to inspire and empower you, whether you're just starting out or ready to take your business to the next level. Stay tuned for thought-provoking discussions, expert advice, and transformative strategies. Connect with Me: Email: 📧 [email protected] Websites: https://pivot2thrive.com.au/links LinkedIn : https://www.linkedin.com/in/priyajaganathan/ Instagram : https://www.instagram.com/drpriyajaganathan/?hl=en Facebook : https://www.facebook.com/pivottothrive/ Explore My Resources: AI-Powered Marketing: Unlock the power of AI with my FREE Digital Product Mastery. Perfect for those looking to integrate cutting-edge technology in their marketing strategies. → Access Now Access FREEbies: Dive into my curated selection of Masterclasses and Workbooks, each designed to propel your growth. → Dive In Exclusive Marketing Membership: Join my Done-For-You Marketing Membership to revolutionize the way you approach marketing. → Join the Crew Pivot Mastermind Program: Ready to scale up? Explore how Digital Products and a dedicated VA can elevate your business. Schedule a call to discuss your eligibility for our transformative Mastermind program. → Schedule Now