About the Episode: Steve Plummer, the founder of Symmetry Marketing and Publishing, is a marketing strategist and copywriter. He emphasizes the importance of words in marketing and the impact they have on attracting the right audience. They discuss about  the human aspect of AI and the need for human connection in a tech-driven world. Steve shares his journey of transitioning from teaching to becoming a successful copywriter, emphasizing the importance of pivoting and using existing skills. They  discusses the importance of gaining an outside perspective for businesses. About the Guest: Steve Plummer is the founder of Symmetry Marketing and Publishing, renowned for his expertise in marketing strategy, sales language, and coaching. With a proven track record of generating millions in sales through meticulously crafted copy and strategic campaigns, Steve's consultative approach has benefited businesses ranging from startups to ASX listed corporations. A skilled speaker and mentor, Steve is deeply committed to nurturing the brilliance and success of others through his training courses and mentorship programs. He also wrote a book called “The Influential Marketer” to help others in the industry. Email:📧[email protected]  Websites: https://symmetrymarketing.com.au/  Linkedin : https://www.linkedin.com/in/steve-plummer/ Facebook : https://www.facebook.com/steve.plummer.528 Speciallink:https://theinfluentialmarketer.org/ About the Host: Dr. Priya Jaganathan Welcome to "Pivot 2 Thrive," a podcast where transformation is central, and small changes lead to big shifts. I'm your host, Dr. Priya Jaganathan, a seasoned Business Coach, Marketing Strategist, and Infopreneur. With a rich background in guiding individuals and businesses to pivot and thrive, I bring a wealth of knowledge and insights to each episode. Each episode of "Pivot 2 Thrive" is crafted to inspire and empower you, whether you're just starting out or ready to take your business to the next level. Stay tuned for thought-provoking discussions, expert advice, and transformative strategies. Connect with Me: Email: 📧 [email protected] Websites: https://pivot2thrive.com.au/links LinkedIn : https://www.linkedin.com/in/priyajaganathan/ Instagram : https://www.instagram.com/drpriyajaganathan/?hl=en Facebook : https://www.facebook.com/pivottothrive/ Explore My Resources: AI-Powered Marketing: Unlock the power of AI with my FREE Digital Product Mastery. Perfect for those looking to integrate cutting-edge technology in their marketing strategies. → Access Now Access FREEbies: Dive into my curated selection of Masterclasses and Workbooks, each designed to propel your growth. → Dive In Exclusive Marketing Membership: Join my Done-For-You Marketing Membership to revolutionize the way you approach marketing. → Join the Crew Pivot Mastermind Program: Ready to scale up? Explore how Digital Products and a dedicated VA can elevate your business. Schedule a call to discuss your eligibility for our transformative Mastermind program. → Schedule Now