Email marketing is tough. What should you send and when? How much is too much? What if you're afraid of annoying people? All you want to do is create a lasting connection with people. You just want a fan for life. How do you do that? In today's episode, we go a little more advanced and show you how to build out an initial autoresponder sequence to sell your products. If you don't already have a product to sell, we tell you how to get data from subscribers to figure out exactly what to build and exactly what people will respond to. We talk about consistency, staying top of mind with email, mentioning and selling related products (downsells), and why you should focus on one product type and create related products instead of switching to something completely different. Learn what to do when people don't buy, whether you should sell in every email (at a micro and macro level), why you should speak to one person, and why your message should be polarizing. If this wasn't enough, we answer a TON of questions (probably many you have), so be sure to listen to this episode if you want ideas for improving your email game.