In recent months, artificial intelligence (AI) has made significant strides in its efficiency and accuracy, and it has caught the attention of the world as a result. With all the buzz surrounding new and emerging AI technologies, you may be wondering: What is the impact of artificial intelligence for law firms, what’s already out there, and how do I use it for my practice? Listen to this episode of the Law Firm Marketing Decoded podcast for more information on AI in the legal tech space, the...

When it comes to your digital marketing strategy, there are rarely any shortcuts to sustained success. If you’re a solo or small law firm, you’re likely looking to grow or improve your digital marketing strategy to help drive consistent business to your practice. But, did you know that some marketing agencies are still selling attorneys on tactics that can get you penalized by Google? In our latest Law Firm Marketing Decoded podcast, we’ll be reviewing five unethical marketing agency tactics...

The content on your law firm website doesn’t just need to be high quality, but it should work to target the right potential clients. It’s a very common misconception that attorneys need to appeal to a broad audience with their website content to attract as much traffic as possible. However, a broader content approach can have the opposite effect for law firm websites.    One of the best ways to make sure your content is reaching the right audience, your ideal potential client, is to create...

There are many important decisions to make as a small business owner, and one of them is how you will manage your online presence now and in the future. As you strategize your marketing plan, you may be looking to create a second website for your firm to prepare for anticipated growth, or maybe you need to create a second website to accommodate for growth that has already happened. In this episode of the Law Firm Marketing Decoded podcast, we’ll be talking about some of the key indications...

Every website listed on Google is held to a certain quality standard that will determine how they rank for particular searches compared to other websites. However, not every website is held to the same quality standard, and your law firm website is no exception.    In this episode of the Law Firm Marketing Decoded podcast, we’re going to be learning more about Google’s search quality guidelines and how to improve the expertise, authoritativeness, and trustworthiness also known as E-A-T of...

As an attorney, you want to grow your firm’s digital presence and drive more business to your firm online. There are several types of digital marketing practices that can help you to achieve your goals, and social media is a major one. However, not every social media channel is going to be the best use of your time and resources. To be successful with social media as a way to attract and convert potential clients, you first need to know what your options are, and what will work best for your...

Practice area pages on your firm’s website help you to communicate what services you offer, connect your website to potential clients on search engines, provide answers to your potential clients’ questions, and encourage them to reach out to your firm. With just a few optimizations, your practice area pages can help to consistently drive business to your firm online. However, there are some common mistakes you might currently be making that are keeping you and your firm from maximizing your...

When you look at the data associated with your law firm’s website, you may be curious about your “bounce rate.” This website traffic metric can provide a helpful signal about the overall health and effectiveness of your web pages. Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing what bounce rate is, what an exit rate is, and what you can do if your law firm website bounce rate is high.

Part of what makes a law firm website successful is understanding your potential clients’ intent when they visit your website. This intent of your potential clients should influence the choices you make for your website design as well as the content you share with your web visitors. For most potential clients visiting a law firm’s website, their intent is to learn more about their legal issue and to determine if you are the best choice to represent them. Listen to our latest Law Firm...

Did you know a single page of written content on your website could be repurposed for weeks or even months of digital marketing?   It's important to know when you should repurpose your written content and the best ways to repurpose your content to reach a broader audience and drive traffic to your law firm website.    Listen to our latest Law Firm Marketing Decoded podcast where we’ll be getting into why it’s important to repurpose your written content to get the most out of your work,...

Your law firm’s case results can be an effective needle-mover for potential clients who are researching available representation online. Using the appropriate context, formatting, and narrative, case results on your website can help convince a potential client that you’re the best attorney to help them with their legal issue. Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing how case results can help you attract more clients online, quick tips for optimizing...

When it comes to change, how flexible is your law firm website?  Staying flexible during changing times can be a significant asset to you and your firm. Whether you’re seeking a change for your practice or you’re influenced by the market, it’s important to evaluate your website for its readiness to travel that road.  Listen to our latest Law Firm Marketing Decoded podcast for the scenarios your website should be equipped to handle and how to know when you need a second website to best...

We all rely on Google to conduct research, compare options, and make decisions – including your potential clients. If you are developing your firm’s web presence or looking to grow, you may feel unsure of what Google wants or needs from your website. As you organize your business goals for the new year, it’s helpful to know how you can make Google a viable marketing tool for your digital presence.  Using Google’s search engine traffic to successfully drive business to your firm can be very...

Referrals can be a good source of new business – and they can come from a variety of sources including former clients, friends, and family. However, your local network of attorneys can be one of the best and most reliable sources of potential clients for your firm. Listen to our latest Law Firm Marketing Decoded podcast for the touch points you should consider when developing your referral system with local attorneys.

Many solo attorneys and small law firms fail to brand themselves. However, in today’s saturated legal market, branding is important. Without a strong brand personality, your website will have to work harder to evoke emotions of trust and confidence for your potential clients and it might be less consistent in targeting your ideal client.   In this episode of the Law Firm Marketing Decoded Podcast, we cover why brand personality is important to the functionality of your firm’s website, how to...

One of the best ways to build a strong foundation for your web presence is to create practice area pages. With LawLytics, it's now faster and easier than ever.   In this episode of the Law Firm Marketing Decoded Podcast where we discuss what makes a strong practice area page and how best to engage potential clients with this content. Plus, learn more about our latest feature that can help you create pages of engaging, high-quality content for your LawLytics website in just minutes.

In this episode of the Law Firm Marketing Decoded podcast, we discuss Google Business Profile: what it is, how to get set up with it, how to use it to target your ideal client, and tips for advanced uses of your business listing. 

The written content on your website is always – and should always be – the foundation of your website: It's what helps potential clients find you from search engines and help them understand more about their legal issues. But videos can be a great addition to your pages by increasing engagement and increasing the attention span of those web visitors who prefer video as an educational medium. In this episode of the Law Firm Marketing Decoded podcast, we discuss the pros and cons of using...

For small firms and solo practitioners, a good law firm website is more important than ever. It’s an integral part of your marketing and your practice as a whole. Having a compelling website that attracts and converts is essential to building a thriving practice. But it doesn’t have to be expensive or time consuming. In this episode of the Law Firm Marketing Decoded Podcast, we explain the importance of investing in your law firm's website, as well as how to create a dynamic, engaging...

As the year progresses, it's always a good idea to check in with your current marketing goals and make any necessary adjustments to finish the year on track. In this episode of the Law Firm Marketing Decoded Podcast, we discuss the elements of a good marketing audit, metrics worth measuring, and how to audit your marketing effectively to finish the year strong.

Not all social media strategies work for all industries. In some industries, social media is the main focus of marketing efforts. But, for lawyers, social media should be supplementary to the digital marketing that you own and control – things like your law firm’s website.  Social media should serve to drive traffic to your website. If you’ve found yourself spending a large chunk of your time or marketing budget on social media, especially if it’s not producing results for your firm, it’s...

Your website is the foundation of your online marketing efforts. But have you considered all the places where your website address could or should be featured? In this episode of the Law Firm Marketing Decoded Podcast, we discuss the benefits of listing your firm's web address in multiple places and the best places for it to appear.

Law firm websites can be powerful marketing tools – but their value can go beyond marketing when they’re used strategically. Your website can help you run your practice more efficiently, eliminate the overhead costs associated with having a physical office, and even help to manage client expectations. In this episode of the Law Firm Marketing Decoded Podcast we explain how to make your website work harder for your law firm -- and benefit your practice and clients at the same time.

Many attorneys want to improve their law firm website's rankings in search and, as a byproduct of that, drive more business to their law firms. In this episode of the Law Firm Marketing Decoded Podcast, we demystify Google for lawyers: we explain how Google works, what it wants from websites, and how to use the right tools to get a better ROI from your law firm’s website.

Small law firms and solo practitioners are realizing that the online marketing agency model wastes money and, in many cases, keeps them from growing their practices. A common alternative is trying out a general website builder. For attorneys who are tech-savvy, fresh out of law school, and willing to spend a significant amount of time on the design and tech details of their website, choosing a general website builder can be a viable option. However, for many attorneys, going the...