As a solo attorney or small law firm, you can use AI to assist with tasks like reviewing, creating, proofreading, organizing, and analyzing contracts and other legal documents. It’s also used to conduct legal research and review documents for discovery, referred to as technology-assisted review also known as (TAR).  When AI is employed properly and strategically, the benefits are many for your law practice. It can help you save time producing high-quality work and in turn reduce your...

New tech and tools for attorneys and business owners are released yearly, and it’s true that it can be difficult and expensive to keep up. But while every new technology may not be the best fit for your law practice, it’s important to your firm’s growth to stay up-to-date on tech that can help you streamline your processes and boost productivity.  In this episode of the Law Firm Marketing Decoded podcast, we discuss tips on choosing the right tools and tech for your business, how you can...

What's the difference between a scroller and a multi-page law firm website? Oftentimes, agencies will offer attorneys a "free" website in exchange for buying into their marketing or legal management services. These websites are typically scrollers, which are one-page websites, and they are pretty common on the Internet. The question then becomes: Does this "free" law firm website perform? Or, are they just a ploy to attract new clients to the agency but, in the end, cost you more resources...

What is a digital badge, and do I need one for my law firm website? This is a question we’re often asked by our attorney-members.  Typically, the badge signifies a type of honor or membership in a group. Some of the badges are available for purchase (even though they are technically awards), and others are available for free. In this episode of the Law Firm Marketing Decoded podcast, we discuss digital badges, how you can quickly and easily display your firm’s badges on your LawLytics...

Brainstorming, writing, and editing blogs for your law firm website can take a significant amount of time – especially if you’re also running a business. That’s why many attorneys are turning to tech to help them save time creating high-quality content for their website. With its ability to generate large amounts of human-like text in a conversational manner, ChatGPT has become a popular choice for efficiently creating digital marketing assets such as website content, blogs, articles, and...

For many attorneys, achieving a digital presence that actively works to drive business to their practice feels like a far-off goal. However, there are a few tried and tested web design practices that make a significant difference – without significant effort.  In this episode of the Law Firm Marketing Decoded podcast, we’re going to take a look into what the impact of a high-quality user experience is for your potential clients, three website design elements to avoid, and what your website...

The most successful lawyers know it’s important to strategize their firm’s growth and set their business goals each year. It’s not too late to hit the ground running in 2024, and now is an excellent time to assess the current state of your law firm’s web marketing and set your goals for the remainder of the year. In this episode of the Law Firm Marketing Decoded podcast, we’ll be talking about how you can audit your 2023 marketing progress, how you can make the most of the marketing assets...

The way we all pay for things has changed. From apps that split our lunch bills to touchless payments using our cell phones, every modern consumer has experienced the luxury of choice when it comes to payments. Solo attorneys and small law firms can capitalize on this trend by offering online modern payment options, too. In turn, you may just boost your revenue and save some time. In this episode of the Law Firm Marketing Decoded podcast, we take a look into how your law firm website can be...

Blogging presents a powerful opportunity for attorneys to showcase their expertise, build credibility, and connect directly with their target audience. Countless potential clients are searching for answers to their legal questions every day, and a well-written, robust blog can greatly impact your firm’s ability to stand out from the competition. In this episode of the Law Firm Marketing Decoded podcast, we’ll be reviewing the top reasons your firm should be blogging, tips and best practices...

It has been said over and over again how important a website is to the success of a business. This reality applies to a hair salon as much as it does to a law firm. For small law firms specifically, a website allows you to show off your legal credentials, target potential clients, build your brand, grow your law practice, and grab a larger share of the market.  With so much at stake, it is hard to believe that so many solo attorneys and small law firms relinquish control of their websites to...

With recent advancements in AI-powered software, business professionals have flocked to AI tech such as ChatGPT for their digital marketing content needs. With its ability to generate large amounts of human-like text in a conversational manner, ChatGPT has become a popular choice for efficiently creating digital marketing assets such as website content, blogs, articles, and more. For busy lawyers, it can be difficult to find the time to consistently research, produce, and publish blog...

How can I increase my law firm’s online presence? It’s a question we hear so often from attorneys. This question is on the minds of many small law firms and solo attorneys who are either starting out or trying to grow their practice. It’s also a question that requires a thoughtful, strategic response because the answer is multi-faceted and includes a professional website, strong written content, and a strategy to incorporate and reach potential clients.  If you ask Google the same question,...

Effective law firm websites are built to be informative and generate new business for your firm. Your potential clients have likely found your firm’s website because they are dealing with an important legal issue and they are looking for guidance on what steps, if any, they should take next. As an attorney, you should focus on elements of your website that easily convey who you are and who you help so potential clients can feel confident in their decision to hire you. That being said, a...

Since its release, Google’s new generative AI search tool, also known as Google SGE, has had a major impact on the way users interact with the search engine. Shifting away from Google as we knew it in the past where keywords reigned supreme, Google SGE supports – and even encourages – a conversational tone for search queries. For small law firms, a strong online presence is vital in attracting potential clients and establishing credibility. However, in an ever-changing digital landscape, it...

If you’re a frequent user of Google's search engine, you’ve likely noticed the ever-growing presence of paid advertisements on search results. It’s no secret that these top advertising spots tend to cost a lot of money for businesses to purchase and upkeep. Because of this, it can be daunting for solos and small law firms to strategize how to keep up with their local competitors without sinking all of their marketing dollars into ads. As a small business owner, a minimal – or nonexistent –...

In response to the growing popularity of ChatGPT and other numerous AI tools, Google has thrown their hat into the ring with the addition of an AI-powered search generative experience for its users earlier this year. To compete with the information exchange that is experienced when using AI softwares such as ChatGPT, Google aims to "reduce the number of steps it takes for the searcher to accomplish a task or complete a goal with this new tool." When considering the primary goal of your law...

It’s no secret that people trust people who they like or know, and so when a person suggests a particular lawyer or law firm, their friends, family members, and social media followers tend to listen.  This is what we call social proof –– the idea that certain societal norms exist, and to act within those norms, people make decisions based on the decisions of others.  Social proof is important for lawyers for a very simple reason: It works. When lawyers, especially solo attorneys and small...

Your firm’s visibility on search engines is key to showing up in the relevant and local search results of potential clients. Visibility can be determined by a few different things such as website clicks, page ranking, website traffic, and more, and there are several factors that contribute to your website’s visibility on search engines. So, what are these behind-the-scenes optimizations, and how can you be sure that your website is working as hard as it should be? In this podcast, we will be...

Search engine optimization, or SEO, for your law firm’s website is the product of multiple sustained efforts to deliver a high-quality website to your web visitors. Generally, attorneys understand that high-quality written content and a modern, attractive web design can help your website perform better on search.  However, in order to take your website to the next level of search engine visibility, there are other factors that can contribute to better SEO for your site. In this episode of...

If you’re on the pursuit for better search engine visibility for your law firm website, you likely know that search engine optimization, or SEO,  is what will help you reach your digital marketing goals.  For most, it’s understood that to achieve sustained SEO for your website you need to have written content that is high-quality and easy to find on search. But, what about all the technical aspects of SEO that are considered “under the hood” when it comes to having a successful website?  In...

Reviews can be very impactful to your law firm’s digital presence. Not only do reviews serve as essential points of social proof, they can also be used to manage your reputation as an attorney. Whether a potential client is evaluating if you’re the best fit for them or they’re trying to compare their available options, a positive review can make or break your conversion. Sometimes, however, a review can be negative.  Listen to our latest Law Firm Marketing Decoded podcast for the first...

Threads is the newest social media on the scene and has many attorneys wondering: Should I, a solo or small law firm, be on Threads? Threads was created by Meta, IG’s parent company, and it offers a Twitter-like experience that promises new opportunities to connect, engage, and be a part of a new era of social media. Since its release, so many individuals, brands, and businesses have jumped on the chance to establish themselves on the new platform. In our latest Law Firm Marketing Decoded...

For many industries, a potential customer will pass through a series of checkpoints before they make a decision to purchase. These checkpoints are the stages that make up a marketing funnel and they generally follow a logical order from the awareness of a business to eventually the purchase of a product or service.  Although these stages tend to occur organically for most client journeys, a business can optimize their marketing funnel to improve its effectiveness and drive more sales.  For...

As a small business owner, you likely rely on certain people or tools to help you run your day to day and to help you consistently driving business for you. Not only can your law firm website be your #1 tool for achieving these objectives, but it can also be your strongest employee. It’s true that your website is both your best salesperson and most reliable employee. It works 24/7/365 to drive business to your law firm without a single complaint or objection. Plus, it’s probably doing all of...