Welcome to the final week of Hispanic Heritage Month! It’s been incredible!! Be sure to check out all of the amazing career stories and breakthrough moments from the Hispanic professionals in our collection at LeadWithYourBrand.com/latinx. Jayzen is excited to welcome Lucy Bustamante to the show. Lucy is a 4x Emmy award winner and is passionate about serving the Hispanic/Latinx community and military families. She is the former and founding President of the Philadelphia Chapter of the National Association of Hispanic Journalists and has been involved with the Naval Officers Spouses Association as well as the NBC Universal Veterans network.  Tune in to hear Jayzen talk about one of his personally favorite brands, Apple. Having clarity about your brand and who you serve will have people waiting in line to get you on their team in the same way people wait in line for the latest iPhone. Guest Bio Lucy Bustamante Journalist and Anchor NBC10 and Telemundo62 Philadelphia Lucy Bustamante is a 4x time Emmy winning morning news anchor and journalist for NBC10 and breaking news anchor for Telemundo62. Fluent in Spanish, Lucy is the daughter of Cuban refugees who migrated to the U.S. in 1969. She was born and raised in New Orleans in a home that only spoke Spanish. The skills she learned as a child, of translating between Spanish and English as a first generation American, formed her foundation for her vibrant role as a bilingual anchor at NBC10 and Telemundo62. Lucy in conjunction with our partners at NBC News created the “American Vets” reporting series where she and other journalists around the country are covering issues impacting veterans in the states and abroad. In November 2022, she cohosted and coproduced American Vets: Beyond the Battlefield, an NBCNewsNow Veterans Day streaming special that highlighted the issues our veterans with PTSD face.   Prior to joining NBC10, Lucy served as the weekday morning and Noon anchor at WVEC-TV in Norfolk, Virginia. At the same time, she also served as a daily weekday morning news anchor for La Selecta 103.3 at WVXX-FM, a Spanish language radio station. Prior to that, she served as an evening anchor for WWL-TV in New Orleans where she and her coworkers worked three months straight covering the devastation post Hurricane Katrina. Lucy is a 4x Emmy award winner and a Telly winner and also has co-hosted LIVE with Regis and Kelly with the late Regis Philbin and Kelly Ripa.  Lucy earned a bachelor’s degree in Communications from Loyola University. She is passionate about serving the Hispanic/Latinx community and serving military families. She is the former and founding President of the Philadelphia Chapter of the National Association of Hispanic Journalists and has been involved with the Naval Officers Spouses Association as well as the NBC Universal Veterans network. Lucy lives in Havertown with her Navy Veteran husband and four children. Links  To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com