What does it take to transition from a small-town entrepreneur to a leader in the cutting-edge world of cannabis technology? This week, we delve into the incredible journey of Taigh Smyth, a dynamic entrepreneur who has navigated diverse business landscapes with remarkable success.   Taigh worked with us 20 years ago, and since then, he has traveled the world, developed his own internet marketing business, and achieved impressive exits. Now, he’s the founder of Aiden, a company dedicated to personalizing cannabis experiences to improve mental health.   In this episode, we dive into Taigh's entrepreneurial journey, from his early days selling pops at the farmer's market to building successful tech platforms and marketing businesses.    We talk about how his experience with Student Works helped him become the leader he is today and the most important lessons he has learned in our program. We also explore the challenges and rewards of launching Blend Pen and the innovative ways this product is helping people customize their cannabis experiences for better mental health and wellness.   Join us as we discuss the importance of systems in business, the evolution of digital marketing, and how embracing new technologies can lead to groundbreaking innovations. You’ll hear about Taigh’s passion for creating products that not only  generate financial returns but also make a positive impact on people's lives.   Enjoy! What You Will Learn From This Show: The importance of leveraging systems for business success How performance marketing can drive growth and customer engagement The challenges of transitioning from digital products to physical products The impact of personalized cannabis experiences on mental health The significance of continuous learning and adaptation in entrepreneurship Insights into building and maintaining customer relationships across different industries And much more…   Resources: Student Works Taigh’s LinkedIn Withaiden.com